Why does Facebook decline like the Roman Empire?

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John Naughton of the Guardian newspaper released an observation that, despite the overwhelming dominance of Facebook and Apple, they will eventually decline. History tells us that for today's tech giants, there is only one way to go. "The same applies to Google and Amazon, as it is inevitable."

Naughton's argument-historians and fans of guns and roses-should be familiar-nothing is going to last forever. After rereading Paul Kenndy's chronicle of the ancient Roman Empire, the Spanish Empire, and the Britannia Empire, he realised that these clichés would also happen to the advanced technology giants.

They all stood on top of the world at one time, and then they were still unthinkable to decay. They begin to crumble, they fade in history, and as time goes on, their political and cultural clout declines. The farther down they fall, the lower their sense of existence. Look at Spain, Rome and England, and their downfall is because they want to take control. They try to impose ideas on people, they are closed to the world, they control the economy, they think their methods their culture is the answer to everything. With such self-confidence and absolute power, they think nothing can rival it. Then they die.

But you can't just look at ancient history. Look at the big companies, like Ford or Kodak, who once dominated the markets they developed and set a trend for the next few decades. But in the end, they are slowly forgotten.

Some of them went bankrupt, like Kodak. Some, such as Ford or Microsoft, have become a less-than-impressive face in a handful of companies-still large, but no longer in command of the 90-95% market. Some of these markets have been replaced by emerging products--phones and tablets that beat computers and plundered their power. Some are completely invisible, such as Kodak's film industry is replaced by the digital photography industry.

When these companies are in a dominant position, they can hardly imagine that they will experience decay. Apple, Amazon, Google and Facebook will not be different. They won't go downhill at the same time, but they will eventually go downhill.

While the erosion of Apple and Facebook is inevitable, the timing and causes of the erosion are not necessarily the same. The energy of Apple is that the products they create make people desperate to buy to follow, but also create huge profits. The law of the hardware industry is: With the increasingly fierce competition, profits will inevitably gradually reduce. So in terms of long-term trends, Apple's profits will be getting smaller. What determines Apple's future is whether he can develop new market-dominating products, like Ipod,iphone and the ipad.

On the other hand, the current Facebook does not make a kind, he provides a network service, and people for its valuation. In order to make a profit from the user and satisfy those Wall Street investors, he must show greater aggressiveness and control. And too much aggression has condemned him, which is why in the end he will eventually become a footnote in history, like Microsoft's light will eventually disperse.

It's not that the apple disappears. As a company that owns 100 billion of dollars and has the ability to churn out a market that is satisfying and makes a huge profit, Apple will still be a successful profitable company for a long time. He will become another Sony--there is a sense of existence, but no longer dominate the market. Amazon, without talking about his razor-like profit margins, is likely to remain in a position. And Google will become another Microsoft.

Back to Facebook ... As Naughton says, Facebook becomes completely non-existent and disappears because he doesn't have a product that can't be replaced. In order to meet the interests of advertisers and shareholders, he stepped into the user's privacy press, and his users will eventually be forced to a different level.

Facebook may start to decline as early as possible. But now all the tech giants are going to follow his footsteps into the wilderness, like all the empires of the past.