Why video sites put huge ads in Europe

European football mania is on the way, with Spain, Barcelona and Real Madrid at the top of the ocean, Barcelo won the game 3:2. It is noteworthy that in the game appeared in the Chinese elements-Le video network and music Sports arena ads, this picture runs through the DiMaria scored the final goal of the whole journey. This is undoubtedly a surprise to Chinese fans in the frenzy.

This is a once not by the Chinese advertisers are concerned about the stadium, why the video as a Web site can bet on this, betting on a miles away exposure?

The author thinks, mainly based on the following three points:

First, precision marketing.

This game can lock the domestic fans, this is the most accurate crowd. One is one of the traditional clubs in Spain and one of the most successful clubs in Europe and the world, as well as Barcelona, and the other is Real Madrid, which has won 9 UEFA Champions League championships, 32 Spanish Serie A titles and 18 Spanish Kings Cups. The two games are the 2012 most exciting showdown, watching the game, must be hardcore football fans and sports fans, and the relevant video will inevitably spread widely in the network, the music network in this competition in the brand advertising, will let Chinese fans in the enjoyment of the peak duel, and the domestic brand of visual and emotional distance closer, Will brighten their eyes. In particular, the Maria goal of the short moment, they see not only football, but also enjoy sports.

Second, the overseas market strategy.

In fact, the network has been peering into overseas markets for a long time. I understand that, as early as last October, Le Vision Network has set up a music TV overseas division, the intention to enter the overseas market, locking 70 million overseas Chinese. And this time in Europe to launch a huge advertising, it is likely to choose Europe as a precursor to the breakthrough. Through the video network, music, sports brands in the Gold field exposure, the overseas market will be opened. In addition, if the European sports circle to get a high degree of attention, that is, the joy of video network accident. If the video TV intelligent machine can be promoted in Europe according to the domestic price, it will be digested quickly in front of the European people's strong consumption ability.

Third, the eye effect of novel advertising channels.

In the domestic football arena, too many ads flooded the eyes, people can not have excessive attention to a brand. And in the international arena, especially the fans concerned about the competition, and a group of foreign language brand advertising, Chinese music video and music as the sports brand ads appear to be especially eye-catching. For domestic video sites, this is a new advertising channel, he cleverly used people's attention to the stadium, its part focused on brand advertising and brand information. Here, the eye-catching is not only with the playing field, but also the audience to appreciate the freshness of the tournament, which will allow the audience to multiply the acceptance.

From the point of view, this kind of competition advertising costs will not be very high, but it is easy to trigger deep attention in the domestic, can be called by the ingenious work force.