Win search engine rankings through competitor analysis and keyword analysis

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I have asked people on many occasions, "How much do you know about the competitor's website?" Have you ever done a careful competitor website analysis? "and most of the answers are:" No!".

It's like being in a dark forest where you can't know where to go because the forest is full of mist and there are a lot of competitors racing you out of the woods ...

(Source:paul Stocker)

The rule of the game is, who can get out of the forest, and how many gems can be obtained, by the amount and speed of gems to determine the outcome of the contest.

The larger the gem the harder it is to move, as in the fiercely competitive keyword, the faster out of the forest as it can be in front of the search results.

So you can decide to take only a small gem and then trot out to find your way out, which means you can get ahead of the search results, but only a handful of people will see it.

If you decide to take a big gem, but if you are not strong enough, you may delay the time to get out of the forest, so even if you finally get out of the forest, you may have been ranked after hundreds of, that is, behind the search results, there is no one to turn to the page.

So the more powerful the competitor, the better the ability to move the larger gems, and quickly out of the forest. and relatively small competitors, you must choose to match their own gems, before the crowd dispersed to go out of the forest.

So in this search engine rankings, you have to know two important things, the first thing is ~ who is your competitor, in the end they are strong or skinny? The second thing is, how big a gem should you choose to get out of the forest in time? If competitors are strong, you can't compete with them to move big gems, because they must get out of the forest faster than you. If the competitor is skinny and you move out of the forest with only medium-sized gems, you're wasting your strength.

On the battlefield of search engine rankings, the two things above are "competitor analysis" and "keyword Analysis". Know which opponents you are facing through "competitor analysis" and know which gems you can move through keyword analysis.

"Competitor Analysis" lets you know the pros and cons of a competitor and how big the gap is with you, so you're psychologically prepared. Keyword analysis lets you know which keywords are operational and allows you to put limited resources in the right place.

If you don't have a "competitor analysis," You'll often want to give up because you don't think there's a way to get to the first page. Because you have no idea how much of a competitor's muscle is a few times thicker than you, you don't know how long your competitor's legs are. Know later, will not doubt the effect of operation, because you must be similar to the competitor high, or almost strong, you can have competitive capital.

If you do not go through the "keyword analysis", you often move the wrong gem, obviously not the size of your move, you are determined to move, to the end just dragged the tired body, out of the forest no one is waiting for you to appear. The result of more than just a waste of resources, to do an impossible task.

Many companies have wondered why some keywords are on the first page, but there is no noticeable increase in traffic. Just because you didn't pass the "keyword analysis", you moved a little gem that no one would notice, even if it made your first name out of the woods.

There are also a lot of companies complaining, why try half a day or after the third page? There may be wrong direction, may not be really good "competitor analysis", after half a day, you may be the competitors are still taller than you a big cut, of course, there will be no good results.

If your business does not know how to do "Competitor analysis" and "keyword analysis", please fill in the analysis demand list to contact us, we will provide further information for your reference.