Without talking about the reasons for Dropcam's takeover, what can we talk about?

One months ago, the news that Google might buy Dropcam, today came true. Compared to Google's acquisition of Nest, the takeover seems to have been nothing to the surprise. Without analyzing the reasons for the takeover, talk about some notable details.

Dropcam was founded in 2009, the first thing to do is because founder Duffy remembered that his dad was playing with an IP camera to see if his neighbor had put his dog in his yard to take a dump, and had a variety of problems, such as the size of the video, and the collapse of the computer's storage space. So they start from the cloud services for IP camera, do it out and found no one to use, turn their own hardware and software to do, experience than the IP camera before the many, slowly popular.

How popular? The 13 meeker in the annual report specifically mentions Dropcam, saying that videos uploaded over the Dropcam for more than 100 hours per minute are higher than YouTube. Extrapolating from this data, the average of 6,000 Dropcam is working every moment. In addition, Dropcam in the Amazon security products are ranked first, the comments are more than 2000, Amazon's own Kindle PW comments have more than 10,000, although the number of comments is not a rigorous indicator, but Dropcam on Amazon sales estimates are also near millions, In addition, it has its own official website and offline channels.

Dropcam has very few team members, with 15 figures in the middle of last year. Founder Duffy also dislikes the advertising business model, which relies on hardware and cloud services for profit. The latest data show that 39% of Dropcam users will buy the video storage cloud service, save the video captured with Dropcam for later viewing.

In fact, Dropcam and nest temperament have a lot of similarities, are in the ease of use and experience on the fuss, are already existing household items to improve the better. Home cameras, like thermostat, have been around for a long time in the U.S. market, but they have been the thinking of industrial supplies, and ordinary people use it very well. Nest and Dropcam Such products, are used to do things with consumer thinking, appearance, products and experience to pull off already have a product street. If not, they will continue to go on this road, to the home of every old stuff are modified, until we were educated to pick up the previous products are not used to go.

Domestic security cameras are also many, internet companies Baidu, Lenovo and 360 have launched similar products, startups have some, but no one has done a particularly good job. Perhaps the reason is that the domestic market still needs education, before the general public will not put the camera at home, this is not the same as the United States. However, smart home field security should be a very reliable direction, to find the right point of entry, is a very good opportunity. Security and face, is the most willing to pay the two points.