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Just think, the voice of advertising is only a person can hear, the people around but no awareness, is not very interesting? To promote its mobile streaming media service, the UK Sky go uses bone conduction technology to launch a unique advertising situation ...
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Outdoor display cards, car TVs, web windows and so on, every day, we are almost always surrounded by advertisements. Recently in Germany, some people who were sleepy on the way to work were more surprised to find a voice talking to him/her as they leaned their heads against the window, and when he/she looked up, the sound was gone.
In fact, the sound benefits from a Sky go module attached to the car window that "transforms" the train's window into a communication window, which emits high-frequency oscillations and transmits it to the human brain to turn it into sound. As long as there is a passenger leaning on the window, it is necessary to hear a special advertising slogan.
Bone conduction technology is commonly used in professional military or special hearing aids, and with the increasing demand of electronic consumer products, many headphones also gradually applied this kind of special technology. Although the advertising format of Sky go is different from the norm, it has to admit its originality.
Exotic Glass can speak--the invasion of bone conduction advertisement