Word-of-mouth Marketing: Low profit promotion, high return results

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Word-of-mouth Marketing, as the name suggests, is through the mouth of consumers will be the product of a good reputation spread out, also can be called "new customers with old customers." The explanation in Baidu Encyclopedia is: Enterprises in the investigation of market demand, to provide consumers with the needs of products and services, while formulating a certain Word-of-mouth promotion program, so that consumers automatically disseminate the company's products and services of good evaluation, so that people through word-of-mouth understanding of products, brand building, strengthen market awareness, The end of the enterprise to sell products and provide services.

To sum up, Word-of-mouth marketing is only a common marketing means, then why it is widely used in the enterprise as a means of promotion? In D.J. View, the biggest feature of Word-of-mouth marketing is to promote low profits, to achieve high returns. In order to be able to illustrate this effect, the following is a brief detailed description of millet.

Compared to Lenovo, ZTE these old brands, millet in a short period of time to surpass these predecessors and become a domestic machine brother's status, it is not easy. Why millet can be in a short time in the first domestic mobile phone, is it because the price is low? Is it because the product is of good quality? In the Lei investment heart: Millet Word-of-mouth marketing is to let users have more than expected (2), Lei said: The real reputation of the product is to let users have the super expectations.

What is the "product is to let users have more than expected", D.J. that, in short, it is in its cost-effective. Millet mobile phone is actually not very cheap, a more than 2000 of the mobile phone why will let consumers feel that they take advantage of it? and also do not have to millet team shot, the initiative will be introduced to the side of millet friends, even on the internet also has many fans sincerely for its promotion?

It is because at the beginning, Millet has created such a brand Image: The best configuration, the lowest price, because the cost is very large, so only by snapping to pick up so "a big cheap." D.J. before said an article, "Millet: The People of the world", had to say, Lei team is fully mastered the Chinese people's psychology, using such a "value for money, the best cost-effective" Word-of-mouth won many advocates.

Come to the point, let's take a look at how much the cost of millet promotion. Millet at the beginning of a unique, using a full network of marketing methods, everything on the internet. Millet has its own official website, a good reputation, so that the old customers take the initiative to bring new customers. These costs do not know how much, but I believe it is definitely better than in the "happy to buy" an advertisement to be much cheaper, and the effect will be much better-because this is the user really recommended.

In D.J. 's view, a product is good, if it can not be promoted, then it even in good, it is impossible to achieve the desired effect. This is why marketing is so important now, and word-of-mouth marketing as long as the use of good, it is also a sword to success, low profit promotion, can also achieve high returns.

Author: Wanda Xiao Dan article source (Changsha Network marketing http://yx.wanwanda.cn)

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