World Intellectual Property Day is approaching, so that the real protection of intellectual property

In the era of big data, we must fully solve the bottlenecks in IPR protection by making full use of new ideas, new methods and new models of global communication based on new ideas, new concepts and new models, and promote the healthy and orderly development of IPR industry development of.
Author: Sun Yurong Sun Yurong professor at the Beijing University of Technology, Beijing Institute of Intellectual Property / Beijing Research Institute of intellectual property rights in the fifteenth World Intellectual Property Day is approaching, by the Zhongnan University and Nanjing University of Science and other units jointly organized 2015 Nanhu Forum on Intellectual Property - International Symposium on Building a Powerful Nation in Intellectual Property was held in Nanjing.
At the sub-forum entitled "Strong Province for Intellectual Property", Sun Yurong, professor at Beijing University of Technology and vice dean of Beijing Intellectual Property College made a speech on the topic of "Path Selection for Beijing in Building the First Zone of Intellectual Property Rights", introducing Beijing's construction of the first zone of intellectual property Great significance, development goals and positioning, as well as the current issues that can not be ignored in the protection of intellectual property in Beijing.
Intellectual Property Strategy is the core of the operation and protection of Professor Sun Yurong first introduced the capital Beijing as the country's political, science and technology, culture and education center, a rich resource elements gathered in the intellectual property strategy, intellectual property has become increasingly competitive core elements, and analysis The Choice of Ways to Protect Intellectual Property in Capital Beijing.
Sun Yurong said that correctly grasp the strategic positioning of the capital city in the new era, with the support of high-tech and cultural and creative industries, vigorously develop intellectual property industries with patents and copyrights as the core, establish an innovation-based entrepreneurship policy system with intellectual property rights and strengthen innovation and entrepreneurship activities , Establish and improve the IPR protection policies and laws and regulations that fit the characteristics of the capital's social and economic development, implement IPR protection projects, improve the IPR service system, strengthen foreign exchange and cooperation, create a culture of intellectual property and build knowledge Property rights team to comprehensively enhance the capital's ability to create, use, protect and manage intellectual property, and comprehensively enhance the international influence of intellectual property.
Intellectual property creation is the foundation and application is the core. To strengthen the use and protection of intellectual property rights, we must adhere to the guideline of market orientation, clarify the boundary between the government and the market, and find the best combination of market function and government behavior in order to give full play to the government's function.
How to break the bottleneck on protection?
However, it should also be noted that there are still some problems in the protection of intellectual property rights.
First, there are a number of advantages, but the degree of commercialization is relatively low. Enterprises' awareness of intellectual property rights is weak. For example, cultural and creative industries generally have insufficient attention to intellectual property protection. They do not pay attention to the cultivation of self-protection awareness of intellectual property, Product design and development, and despise the protection of intellectual property rights on the design and development achievements. They think that as long as the production and sale of the creative fruits themselves can be done well, they do not understand the true role of intellectual property protection in enterprises and cultural and creative industries and have not yet formed a sound Intellectual property self-protection awareness.
Second, there is a proliferation of infringements in cultural and creative industries. The development of cultural and creative industries is dominated by small-scale enterprises, which lacks certain manpower, material resources and time to pay attention to the protection of their own intellectual property rights. Many cultural and creative enterprises do not have their own intellectual property strategy, let alone formulate a system of intellectual property management Specialized intellectual property management department, etc., generally low awareness of the protection of intellectual property.
Thirdly, the creative products in the cultural and creative industries are not self-developed and highly developed. Most enterprises do not have the strength to carry out independent research and development. Their own creative products are low in competitiveness and plagiarism. Creative enterprises or employees acquire creative materials and create works, In the process of communication, there is a lack of consciousness of respecting and protecting the intellectual property rights of others and "the reasonable use of other people's work and the author's name and work name" to protect the intellectual property rights of others and to copy, use and illegally download the intellectual property rights of others The existence of a large number of plagiarism plagiarism and other violations are more common, especially in the fashion design, architectural design, music, publishing, television broadcasting, computer software and other industries more prominent. Internet + film and television distribution chain, piracy seriously eroded the creative industry chain.
Professor Sun Yurong introduction, the carrier of creative industry products are generally digital information products, compared with the traditional industry products, the former more easily copied, the copy costs and the creative cost is close to zero, thus leaving a huge profit infringement Space, resulting in cultural and creative industries to respect others lack of awareness of intellectual property rights, the ability and level of competition in intellectual property rights is not high, leading to economic and social development of intellectual property infiltration effect is not strong.
Therefore, it is necessary to enhance the people's awareness of IPR protection and raise the awareness of IPR protection to a strategic level. By continuously increasing people's awareness of IPR protection, the public is made aware of the infringement of the intellectual property rights of others on themselves and the social belt To harm the community in the establishment of respect and protection of intellectual property in a good atmosphere.
Professor Sun Yurong pointed out that the construction of intellectual property culture must be coordinated with the improvement of the overall social civilization quality. Enterprises must strive to raise their awareness of intellectual property protection. The government and all kinds of schools at all levels should step up publicity on the protection of intellectual property rights and popularize the common law knowledge of intellectual property of the public through various channels so that the innovative spirit is universally accepted in society Respect, and create a protective infrastructure of intellectual property protection.
This is a rapidly changing era. The unprecedented development of the Internet, especially the mobile Internet, urgently requires constant innovation and continuous self-subversion of intellectual property. This era has been difficult to judge the first competitor, and not innovative, do not subvert themselves, it will be subversive others.
The change of "intellectual wealth" has reached an era of fundamental change. Whoever holds the essence of "decentralization", "distributionalism" and "pan-connection" of mobile Internet will gain the initiative in competition. The Internet is a large-scale ecological garden architecture that collects, stores, intelligently searches, cloud computing, quantum computer, artificial intelligence and software. Big data, once completed, the traditional industries will be marginalized. In the future, the Internet ecology The consumption of "spiritual products" in the circle will have a broader world. The protection and promotion of intellectual property will be a tremendous new space for the growth and application of research wealth and knowledge wealth.
In the era of big data, we must fully solve the bottlenecks in IPR protection by making full use of new ideas, new methods and new models of global communication based on new ideas, new concepts and new models, and promote the healthy and orderly development of IPR industry development of. The company is located in: