Writing the world summed up 6 strong promotional skills of soft text key words

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Why does the soft text exist? When the language of the world raises this question, it also puts forward the fundamental value of the existence of the soft text. And where is the value? Audience participation. So how to let the audience participate actively? is the soft text of the wonderful, or the promotion of efforts? Writing the world here not to say anything else, just say a few simple and easy to use with strong promotion of the soft text of the key words.

1, complex problem simplification, simple.

To simplify, more easily acceptable, for example, after the founding of the community to promote simplified characters, because font simplification is more conducive to writing, but also to promote faster information. The same is true for soft text.

If a simple and easy soft text and a complex professional soft text placed in front of the user, the result can be imagined, the user will probably choose the former. Simple, compared to complex, the equivalent of high-speed through train, with the shortest time, the least energy to bring users a better experience, but also to allow users more pleasant to accept.

For example, the same promotion of whitening products, one is "the simplest quick whitening skills", one is "Vitamin C brought about the whitening revolution", obviously, the former more easily attract users to read.

2, for users of the most common psychological, free.

Everyone knows that "there is no free lunch" and that there is so little free stuff, so once there is something free, why not? In a lot of soft text, and there is no free this said, so good writing, for users, it seems that there is still a lack of help thrust.

If at this time at the end of the article add "Now order, you can get free XX gift (activity) places." "This will certainly attract a lot of user participation.

3, with the current fast-paced, fast.

In the low social productivity of the ancient times, slow to represent elegance, do not need to travel for life and leisure. In modern society, most people are rushing around all day to live. Such a rush is undoubtedly "slow" insulation. Since the reform and opening up, the sentence "Time is money, efficiency is life" will put people on the social life line.

In this case, the soft text should also bring the concept of "fast". "Quick Wrinkle", "Quick whitening", "fast thin leg", "Quick wash" ... There is no impatient waiting, nor for the purpose of the long and dreary, "fast" to shorten the time greatly, but can get the same effect, how can this not let people fascinated?

4, to the user a reassuring, guarantee.

No matter how good the soft writing is, the user will worry about the product before buying it: does this product really work? If it's a lie, what am I going to do?......

To make the user determined to purchase, soft Wen added at this time "to ensure effective, invalid refund" to the user under this determination. Users see this assurance will think: "Should be effective?" or you can refund it. "If it doesn't work, it won't be so advertised." ”

Regardless of whether the product is really effective, more this guarantee, but also to product quality and credibility of a self-confident performance. If propaganda is daunting, not enough in the atmosphere and confident, then the user is less convinced of the product.

5, unique, only.

When more than one type of similar products, almost every customer will be around, and then choose to buy one. So what do we do? First, what do luxury manufacturers do? For example, Louis Vuitton, Love Hermès and other well-known brands, often launched a "limited edition" products. What is a limited edition? There is only so much in the world, not before, no more, only so much. This "limited edition" definitely let users rush to buy.

The same is true for other products, only to lock the user's eyeballs and reassure users of other similar products.

6, is now, do not miss.

"Hurry up and pick up your phone and call xxxx ..." often when you see advertisements that are so inspiring, it's very rare to let users have the idea of picking up the phone.

The most direct way to get users to buy a product right now is to emphasize that it is the present and don't miss it. "Once you lose the opportunity, you will never get the same chance!" Don't miss, don't lose, right now! It's a time for a person to have a nervous feeling.

In order to get this once-in-a-lifetime opportunity, the user has to act quickly.

Writing the world said so much, in fact, is the most commonly used in advertising is the best way to combine with the soft text.

       This article by the text of the world original, reproduced please specify the World original blog address: http://www.wenan5.com/special/ xwtx.html, thank you for reading, please continue to focus on the world of soft text promotion, soft writing experience sharing series of articles.