Wu Yiji: The distribution of the game to advance the layout of cooperation to the homeopathy

Donews Game February 2 feature (reporter Zhao Yue)

Wu Yiji, a young boy wearing red sneakers because of SpongeBob, has introduced himself as one of China's first mobile internet entrepreneurs, 15-Year-old founded the first free mobile phone community outside the mobile dream Network and achieved good results. 2012 joined the 51.com, in the page tour of the Red Sea to detect the clues of the outbreak of hand, and lead the company to achieve a full transition to the mobile end.

A young man with a decent undertaking at a very young age, a geek who thinks he's getting a college diploma is a stain on his life. To this moment, Wu Yiji's most vivid identity is the CEO of the Chang Meng game. Since then, "Cool Love of Warcraft" and "King of the World", to the present collection of three listed companies jointly prepared the "Moore War", The Free Dream game released the third game is coming online.

The distribution of games should be arranged in advance.

As with the early start of life, in the release of the game, the young CEO also pay attention to the layout of the advance, and then according to the people and the homeopathy.

Wu Yiji Introduction, after entering the 51.com began to try to move the game, and in the groping achieved success. Then independently out of the Chang Dream Game, began the Wu Yiji of the hand of the distribution era, with the company's capital strength and distribution capacity, and Nangju teamed up with the "Cool Love of Warcraft" and "King of the World" joint issue.

And this dream together Nangju and rice two listed companies of the "Moore War", in addition to the three parties in the early game project to reach cooperation, Wu Yiji More care about the game in the release of homeopathy.

"Moore's War" IP from the Rice's classic page tour IP "Moore Manor", and the game plan with the IP big movie "Moore Manor big Movie 3: Magic train Big Adventure" February 5 synchronized online. In addition to achieving the film and hand-travel linkage between the push, Chang Dream game will do a bold attempt, hope that the game can be completed "Moore Manor" IP adult transformation.

To this end, the three parties to the IP user groups are divided, part of the original IP fans-children, the other part of the transformation targeted groups-adults. For children users, will be introduced later on the younger children's games. And this time for adult users, "Moore war" chose the RPG class of medium and heavy play. Development in the middle of a long time to focus on playing and numerical settings, washing rice emphasis on fine arts, Chang Dream will be in the process at any time to put forward ideas. At present, three-party staff have moved to the same office, the development of the progress will be published in the group, for all time to understand, Wu Yiji introduction.

The introduction of superheroes to attract adult fans and IP H5 games to promote

about how children's IP to attract adult groups, Wu Yiji introduced, the game occasion big film before the "Moore thousand Face Painting" landing activities, the activities of the cosplay of the idea to the game, by allowing the Moore Manor characters Cosplay Cheng, Batman, and have their skills, To attract these superhero fans into the game.

On the promotion of the game, Wu Yiji said, first of all, with the big movie a series of landing propaganda synchronization, and in the film with the ticket to add the game to promote the elements.

In addition to these conventional video-game interactive methods, the Chang Meng Games pioneered an IP synchronization for the development of app games and H5 games, and through the H5 game in the spread of the advantages for the app game to promote and preheat.

About Moore's H5 game, Wu Yiji said, not only as a promotional tool, but will use the Egret engine for large investment research and development, and through the H5 game of the full platform to promote the game to achieve the payment and long-term retention of users. With regard to the specific type of game, Wu Yiji says it is still in the confidential research and development phase, but the goal is to attract children and adults at the same time.

2015-Year Plan: a S-class game per Q cross-border and traditional industry deep cooperation

With regard to the company's 2015 plan, Wu Yiji said first hope that the "Moore War" performance can exceed the company's previous release of the two games. Then, the company will launch a quarterly S-class products, the current 2015-year 4 game has been basically determined, and then will be announced.

In the distribution of the game, in addition to the use of the same IP H5 game synchronized online, but also to adopt more unconventional ideas. Like the Citi Mansion, which was designed to advertise "Cool Love Warcraft" under the Shanghai Lujiazui, the dream hopes to redefine the distribution of the hand tour in a different way.

In addition, Wu Yiji also revealed that Chang Dream is very optimistic about the integration of the game and Cross-industry, and has begun to prepare the layout of this aspect. At present, the company has been with a number of industry leading brands have launched a substantial cooperation, the project is in progress, the information on this will be at the appropriate time in the official announcement.

Finish）