Yang: As long as people pay attention to brand promotion timing

Lenovo Group CEO Yang last weekend, Lenovo in Shanghai formally signed with the Expo Bureau, the 2010 Shanghai World Expo Computer equipment and system operation services Senior sponsor. After becoming top sponsor of the Beijing Olympics, Lenovo is once again ready to expand its brand influence by sponsoring big global events. "As long as there is attention, it is a good opportunity to promote the brand," said the group's CEO, Yang. "Business Comment: Although Lenovo did not disclose the specific amount of sponsorship of the Expo, but not a small number." It is the influence of the expo that allows Lenovo to pay for it. Yang also said that "the future will seize every opportunity to promote the brand." It appears that in order to overcome the adverse effects of the current global economic crisis and continue its internationalization strategy, Lenovo is looking for new opportunities just like a cheetah. Commercial newspaper reporter Storm Sail/Photo column chaired Han Zhe