Yang talks about "toilet seat": Daring to let international brands into China

Yang, chairman of the CPPCC and Lenovo Group, said today that to change this phenomenon, we need to boldly let those international brands enter the Chinese market and let the Chinese brands go out boldly. This is one of the contents of his speech at the group meeting yesterday.

At present, China's economic growth rate from high-speed to medium-high, in addition, China's economic development level from the low-end to the middle and high-end to transfer. Yang said that China's economic development to shift from the low-end to high-end transfer, one is to adjust the economic structure, from the past, Low-cost manufacturing to the main innovation-driven, entrepreneurship-oriented services. At present, 50% and 60% of the economic subjects in developed countries are service industries.

In addition, the products produced by enterprises also from the middle and low-end of the past to the high-end. There is room for upgrading and improvement from Chinese daily necessities.

Go abroad to buy milk powder, go abroad to buy rice, toilet lid, all show that the masses of Chinese products are not at ease. Embodied in the enterprise level is no brand awareness, did not appear to make people happy, trust such a number of brands. The Government should vigorously carry forward the brand consciousness. Including the production of products, technical content, quality control capabilities, service capabilities, such as upgrading.

So what should governments and businesses do? Yang said that one is bold to let those international brands into the Chinese market. Not only did they come in, but they also used tax-regulating methods to allow Chinese consumers to afford the price. So the Chinese people do not need to go overseas to "Amoy". Also forced the quality of Chinese enterprises to upgrade.

The second is to go out. Many Chinese brands have not gone out. Only by encouraging more Chinese companies to go out and form such international brands and global brands will the Chinese consumer trust the Chinese brand. The government can still play a great role in it, we can use the "all the way" national strategy to drive more domestic brand to go out and become an international brand.

Finally, innovation. Yang believes that the impression made by Chinese products is more of a duplication. Shenzhen, for example, has become a gathering place for Shanzhai. This is an innovative enterprise is a harm, and in such an atmosphere, environment, we have to use Shanzhai products, it is difficult to improve the quality of life of the people. It is therefore necessary to change this phenomenon.