Yao Clothing: Network editors must learn to promote the website promotion ability

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We all know that the Web site editing this line of work is not difficult, may be a few days can be independent, the beginning is nothing more than copy and paste, and then will study the production of the topic, the final analysis of what users need to meet the needs of TA. A lot of old editors do this step on the more dazed, the editor of the work to their own can be quickly completed, should be the city will have no progress every day, to say that the position of the chief editor only one, if not to their own, have been doing ordinary Web site editing?

Here, Yao clothes give everyone another idea, in fact, we can change careers, such as website promotion (focus on strategy and executive power) or the Site planning copy (focus on planning and writing ability). I personally now choose to do the promotion, and therefore participated in the push of a website Kun teacher's website planning to promote training courses. Why is it easier for editors to switch careers? Because editors generally have a strong ability to write, and a year or two of experience on the Internet for users to grasp the needs of the more accurate, in this circle also has a certain network. What is missing is only marketing thinking and specific promotion of some methods, but these methods in the past when doing editing may have been used, but no system of finishing it. At the same time, from a realistic point of view, the promotion of the Web site most of the wages will be higher than the average editor, especially for some emphasis on the promotion can directly bring orders to enterprises.

I think everyone will not be satisfied with the current wages, want to have a better, this is understandable, so Yao clothing also hope to work with everyone to learn and progress, and then upgrade themselves. So what are some of the ways or abilities that our editors should learn about Web site promotion?

The first thing to learn is to change your mind. Many concrete methods can be learned in practice, but thinking this must be your willingness to change, to have a marketing strategy of the mind, sensitive to business. This point is more empty, but in fact this is the most essential, methods are constantly changing, only the inner core that is the most true. It means that you can stand on the customer's point of view, understand the customer's needs, preferences, and then use your site's products or content to meet TA's needs, and find ways to make TA become your long-term customers.

Writing ability, this is the most necessary and basic. Because in the promotion whether is the soft article promotion or the Forum promotion, blog to promote all need text material, here is not to say your text to write how gorgeous good-looking, but through your text how to write to impress the user's heart, help users solve problems, how to make your article to achieve mutual win? How can you promote yourself in this industry?

Website promotion This line is fastidious the network, this asks you not to be low-key on the net, must be high profile. Take the initiative to meet the experts in the industry, such as to see their blog and leave a message, perhaps one or two times will not notice you, a long time will have an image. At the same time, you can join some of the experts to promote their own group, or to build a blog to publish their own articles, now clothing has also built a blog: Yao Clothing beauty website promotion, this is their own from the editor to do the promotion of a sharing and learning station. Address: http://www.yaoyiyi.com/. When your article can truly help your users, it also improves your awareness and trust in this circle.

Basic image processing capabilities, HTML code capabilities, FTP, domain name and space, programs, online commonly used software. These are actually not difficult in addition to the program, but we may have less contact, more Baidu, or ask around friends, because in a department in addition to editors must also have design procedures colleagues, you can consult these basic concepts. Program this piece we don't need to be able to write our own code or something, but understand what it can do.

Website promotion concept and specific methods, such as SEO. This piece is difficult for the editor, how to improve it? First or first understand the basic common methods, more Baidu to join some of the promotion of novice group, we raise together. If you know SEO friends then you can let ta teach you, preferably face-to-face, some knowledge a little, others can learn you can also learn. There's a saying in spirituality that if you keep focusing on a point, the person or thing that's going to gather around you is that if you want to learn the Web site, you'll have someone around you to help you if you're focused on it. Also can find a teacher to teach, of course, choose the industry's well-known experts, such as mouchangqing teacher, Kun teacher. I started with the concept of website promotion is to see Mouchangqing, Wang Jialen Teacher's blog.

Finally, the mentality. The promotion is the long-term work, must have the patience, oneself also must have the enterprise, the execution ability is very important. At the same time must have the ability of data analysis, and the ability to work with foreign customers, these are to be in the actual work of slowly exercise.

I wish you all a happy weekend, but also hope that we through their own efforts can be a good thing, Hee Ho.

This article is the first Yao clothing beauty promotion blog, welcome reprint, Reprint please keep this information, there are problems to my blog to communicate with me, or add QQ 8,528,175,091 to learn.