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User production content (UGC) is an important content source of video website, but because of lack of business model, the space of this kind of original content is being squeezed by the movie and TV drama of buying copyright. How to find a mature business chain for the original content of the video site? See what YouTube brings to our inspiration.
YouTube is like this: positioned in UGC, serving UGC.
Key YouTube data: Mobile ad revenue is growing fast.
Many of the tags on youtube: UGC, globalisation, content channels, subscriptions ...
How YouTube serves users: "Channel" as the core element of the user's homepage.
How YouTube serves users: Users are very much in tune with the channel mode.
How YouTube serves podcasts: the launch of the partner project and the addition of podcasts to 55% of the advertising split.
How YouTube serves podcasts: Provides a rich range of video production, data viewing, and personalization tools for podcasts.
How YouTube serves podcasts: Protect original copyrights with Content ID technology.
How YouTube serves podcasts: intermediary organizations MCNs provide more professional video promotion services.
How YouTube serves advertisers: three forms of advertising are search ads, display ads and video commercials.
How YouTube serves advertisers: TrueView makes advertisers more cost-effective.
How YouTube serves advertisers: let advertisers get a truly effective consumer group.
YouTube revelation: Kill "Editorial Recommendation".
YouTube revelation: Piracy is busy.
YouTube revelation: Let others pay the bill.
YouTube revelation: Bouquet + Alley Shallow.
YouTube revelation: Mobile is heavier than PC.