Yuan Chuang: Talking about how to promote the catering website

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Now all kinds of food and beverage sites have sprung up at the speed of people's eyes. Whether it is the information class or the commercial operation, whether it is the individual station, or the enterprise station, how the website promotes how to profit all needs the key consideration.

Food and beverage stations to mainly information-oriented, such as food recipes, no special functions, in the promotion process has a certain degree of difficulty, only rely on traffic can not bring great benefits. Food and beverage websites should be similar to intermediary service providers, the need for rich business resources to support, but also a large number of consumers, so the catering site should adopt a "double wheel" mode of operation, that is, on the one hand, the development of consumer users, on the one hand to expand cooperative Restaurant team. Therefore in the promotion, we must pay attention to the merchant and the consumer two directions synchronous propaganda. Today is a brief introduction of the basic methods of catering website operation:

The location of the website directly determines the focus of the promotion

Today I saw the happy food net, it is a SNS based on the establishment of a commercial web site, may be related to happy net, between the pure public welfare and commercial web sites, so the positioning of this site and similar to the difference between the catering network, to give users more free interaction space, in the promotion of the time, Especially when the soft text operation, in addition to the popularity of the emphasis on food convenience, its SNS powerful communication platform is also a tool to attract users.

Tips: "Blue Beacon" Member of the creation, new operation/promotion of Exchange Group 85334872, the main exchange of food and beverage website promotion, welcome to join.

Second, the research website profit model, opens up the new promotion means

The general profit model of the catering website is three kinds:

1. Charge the annual fee of the restaurant member.

2, order the return of the Service Commission, that is, from the user through the catering network to collect some of the fees (by the merchant expenses)

3, the website advertisement position.

In addition, the brilliant site operators have a fourth hand-through the collection of comments and research on the business model of excellent business, for some of the restaurant to provide business diagnostics, integrated marketing communications (such as the public comments dianping.com). The advantages of this approach can not be required through the external market research, make full use of the site's own member reviews and forums to collect information, save a lot of money, only need specialized marketing personnel to join the restaurant to provide a comprehensive and meticulous marketing program. may be happy Food Network also fully considered the profit model, commenting function has been very perfect for businesses and consumers to provide information to display the platform at the same time provide a full range of marketing advisory services, obviously attracted the attention of the merchant. Easy to win a lot of customer resources.

Third, on line promotion line promotion goes hand in hand

Online promotion of the way in addition to the traditional forum post, friendship links, soft text propaganda and mass mailing, the most important thing is to arouse the attention of food and beverage, such as to join some local gas higher food and beverage blog Circle and Food Forum. Happy Food Network at the beginning of the promotion has been active in the restaurant black implications will, sage blog, the relative beauty of private dishes, such as several famous bloggers, the initiative to pay attention to the industry's name Bo, from a professional perspective to comment and directly attached to their website address, often will win the visitor's back a blow. This "borrow name Bo potential increase their flow" can quickly improve the popularity of the site.

Under the line of the promotion way is rich many, commonly used propaganda way in this unknown, each website operator knows.

I would like to mention two have seen more effective and practical publicity, one is plastic bag publicity, website If the economy allows, can be printed on plastic bags on the introduction of food and beverage network, free to fast food, so that not only to establish a good business cooperation Foundation, And can use the force of merchants to the target audience directly to convey information, to attract users from other sites to divert attention to this site.

Food and beverage website promotion way a lot, hope and friends to exchange. : "Blue Beacon" member of the creation of a new operation/promotion of the Exchange Group 85334872, welcome to join.

Source: http://www.lxysem.cn/post/464/