Yuo Hao: Opening new domain name from the east to talk about Enterprise's domain name investment strategy

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The recent domestic Internet circle, the topic of domain name is endless, lively and extraordinary. Since February this year Jingdong Mall to 3 million high prices to acquire domain name jingdong.com, to April Sina Weibo use value 8 million of the new domain name weibo.com, and then new Oriental to enable the new domain name xdf.cn. These domestic well-known enterprises and the domain name investment behavior is all explained the domain name for the enterprise development important strategic significance.

Different domain name for the strategic significance of the enterprise is also not the same, jingdong.com just do the domain name jump, for Jingdong Mall, first of all is to protect their own corporate brand, and secondly for the site to retain a part of their own users. From this perspective, Jingdong's domain name plays an auxiliary role. And for Sina, Weibo.com's opening has the revolutionary significance, all of a sudden let Sina Weibo from many competitors to stand out. For the new Oriental, the introduction of xdf.cn is to meet the strategic layout of enterprise Multi-angle development. Yuo Hao The new oriental domain name as an example, and you talk about the Enterprise domain name investment strategy.

First, the domain name must be short good remember

Enterprise Domain name is the most important point is short good remember, because only let the user remember, can play to enhance the brand, promote the role of sales. New Oriental's new domain name is xdf.cn, altogether contains three letters, and is the abbreviation of enterprise Pinyin, ordinary user even if is the first time sees this domain name, can also firmly remember. Because the user just remember the new oriental name, also remember this domain name.

For enterprises, especially some well-known large enterprises, the main role of the site is to promote corporate brand. Brand on behalf of the user's recognition, and recognition of the premise is to recognize, so first of all to let users remember the company's website, can talk about through the website to promote brand. This is true for traditional enterprises such as new Oriental, especially for some internet companies. For example, online mall, to get a higher user stickiness, the first step is to let users remember you.

Second, the domain name preferably with COM or cn suffix

I have been in the Internet circle, for a variety of suffixes of the domain name are more familiar with, but also more recognized. But standing in the ordinary user's angle, is another feeling. Some ordinary users see the domain name of the suffix of cc, info and org, the first reaction will be very strange, even will produce an idea: Is this the domain name of the website? Therefore, for the domestic corporate web site COM and CN domain name is preferred.

The suffix of the new oriental domain name from Org to CN is actually a step forward, because the average user's recognition of the CN domain name is much larger than the org domain name. This is why so many enterprises prefer the domain name of COM and CN. Because such domain name looks more formal, more easy to generate trust, more easily establish brand image, of course, easier to remember.

Third, the domain name must have certain connotation and the significance

Enterprise's domain name must have certain meaning, or is related to the enterprise's name, or is related to the enterprise culture, or is related to the enterprise's industry, because such domain name is easier to establish the brand. XDF is the abbreviation of the new Oriental Pinyin, it is easy to let the user xdf.cn and the new Oriental Enterprise link up. Tips: This article by push a member Yuo Hao original, I mainly engaged in network marketing work, want to see the author more articles, please search "Yuo Hao", reprint please retain this copyright information.

For domestic enterprises, the domain name contains pinyin is more advantageous than the inclusion of English. The original domain name of the new Oriental is neworiental, do not say that do not understand English people, is the English people will not necessarily be able to skillfully write this word. A lot of people may think Xindongfang is better than XDF, in fact Yuo Hao think it is not so. Because Xindongfang has 11 characters altogether, such a long character is very inconvenient for the user to enter in the Address bar. In general, the domain name should be controlled within 7-8 characters. Such a domain name is good to remember, and good to write.

Four, the domain name according to the enterprise strategic layout to choose

Enterprises in the choice of domain names are generally very cautious, but the real rise to the strategic height to consider not much. In particular, the last two years, from the true and false net domain name dispute, to Weibo.com turned out to the Internet to bring the shock, no one does not explain the domain name for enterprise development has more and more important strategic significance.

New Oriental enabled new domain name is mainly to meet the strategic needs of enterprise development. Careful comparison will find that neworiental.org this domain name is the new Oriental Enterprise website, and xdf.cn This domain name is the new Oriental School website. The former focuses on the promotion of corporate branding, while the latter focuses on the introduction of school curricula and the sharing of relevant knowledge. It could also have more far-reaching strategic implications, such as the new Oriental will invest in areas outside the education industry in the near future. For big companies like New Oriental, a simple move could herald a redesign of the overall enterprise development strategy.

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