YY live 10 million yuan acquisition domain name yy.tv system hype?

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China (ename.cn) July 14, the country's largest live broadcast platform--yy Live, this year will vigorously carry out the development of web-side live, according to relevant media reports, YY live spending 10 million yuan to buy a new domain name yy.tv, the price of the domain name is so high, the industry has been controversial.

At present, YY live platform is the two-level domain name live.yy.com, according to know YY live new domain name yy.tv will be officially opened on August 1, in addition, YY live will be the simultaneous launch of "YY Live assistant" software, as well as the Web live room props will be online.

According to the director of YY live broadcast, the use of domain name yy.tv both domestic and foreign live Web site use TV suffix of the trend, and significantly reduce the length of the domain name, such as the host DOE live between the address replacement: Yy.tv/lisi, easy to spread and easy to remember. Through the easy name of Chinese domain whois query, overlapping letter domain name yy.tv registered in 2010, currently not built station.

For the domain name yy.tv worth tens of thousands of rumors, industry insiders said, usually 2 letters. The price of TV domain name in 6-digit level, such as domain name Nf.tv last year to 20000 U.S. dollars, about 120,000 yuan price by a video terminal acquisition; And Yy.tv is also a 2-letter domain name Oo.tv, in 2012 is 18000 U.S. dollars, equivalent to about 110,000 yuan trading, is currently a single letter. The value of TV domain names also fluctuates between hundreds of thousands of yuan.

In the multi-play network acquisition. COM Domain name yy.com (2010), there are domain insiders think that Domain name yy.com has been used for music website project, domain name acquisition price should not be less than 2 million yuan, now face non-mainstream. TV Domain name yy.tv price 10 million yuan rumors, credibility is very low, do not rule out the possibility of this speculation.

Recently, YY domain name in the domain name market set off a boom, the era yy enabled the theme for "Spiritual college enrollment" of the two-class domain name lingyuan.yy.com, as well as a new domain name yyq.com officially on line, and the grand literature and YY strategic cooperation, "the beginning of the show channel", officially opened " Show beginning "Domain name show.qidian.com on-line.