Absrtact: This morning, Sohu it first disclosed Lenovo Group's earnings in China. Lenovo's smartphone shipments have become the first in the Chinese market, combining Lenovo's earnings and IDC data. Previously, this position has been occupied by Samsung. Lenovo Smart phone business general Manager Zhang Hui Connect
This morning, Sohu it in the domestic first disclosed Lenovo group earnings. Lenovo's smartphone shipments have become the first in the Chinese market, combining Lenovo's earnings and IDC data. Previously, this position has been occupied by Samsung. Lenovo smartphone business general manager Zhang Hui received a sharp observation interview, talk about Lenovo mobile phone's thinking and the industry views:
1, Lenovo Smart phone business model adjustment. Zhang Hui mentioned that Lenovo mobile phones in China to establish 3 models, respectively, the operator model, the Internet model and open business model.
Based on these three business models, Lenovo also has a series of personnel structure adjustment and policy adjustment. For example, Zeng, who was previously responsible for opening up the market, had been transferred to the tablet business, and now Zhang Hui Zeng back to Mobile.
In addition, Zhang Hui also revealed that Lenovo mobile phone to be based on internet marketing to do a lot of business, time node is October, including the attempt to new official website operating mode.
2, Smart phone manufacturing threshold is very low, but it is difficult to do
The number of companies announcing mobile phones is growing, with the exception of hammers, which have recently been said to be mobile phones. For this phenomenon, Zhang Hui that the simple mobile phone business to enter is very simple, because the factory many, but to do a particularly difficult.
Zhang Hui, for example, used an internet company as a mobile phone, a company that has a very slow pace in launching 4G handsets. Zhang Hui revealed that this is because the company's 4G mobile phone to the operator, it was called back, product testing does not pass, in the new technology still has the threshold.
3, integration with Motorola is progressing well
Zhang Hui disclosed a very important message, hired a lady who had been a senior in Qualcomm, Ericsson and China Telecom, to engage in Motorola's business
This is a signal, according to Lenovo team, with teams, the principle of strategic, indicating Lenovo for this business, has begun to do real.
4, Lenovo mobile phone channels will be a big change
Lenovo and operators will deepen the cooperation, Zhang Hui deliberately mentioned a point, the operators open to the Lenovo Channel shop, the two sides will do some processing on the shop mark, such as the embodiment of the operator brand and Lenovo Brand, so that Lenovo channel shop operators business, such as broadband. In return, operators are opening large stores to Lenovo.
In addition, the channel is further flattened. In the future, Lenovo's model may no longer rely on the general generation and other enterprises to distribute mobile phone products, but directly to the mobile phone to the 46 market, shorten the association and user distance.
5, carrier channel is still the most important
In the same sharp observation of the dialogue we learned that Lenovo smartphone shipments, 80% are from the carrier's cooperative products. Zhang Hui himself, after entering Lenovo Mobile business team, in 3 months ran 12 provinces, the task is to communicate with the three major operators.
5, supply chain management, capacity will continue to strengthen
On the issue of capacity and supply, the hammer in the process of the phone is repeatedly hype. Unlike hammers or millet, Lenovo's strategy is to build factories of its own, such as the Wuhan plant and the Xiamen plant, which is specifically targeted at mobile phone lines of business.
Zhang Hui in the same sharp observation dialogue, stressed that Lenovo Wuhan factory and Xiamen factory, its mobile phone capacity is expected to support 50 million parts. However, there is still a gap between this and Lenovo's goals, and some products still require foreign workers. In the future, Lenovo will continue to strengthen this business.
6, talking about competing products Samsung and Apple
Lenovo's timing of the takeover of Motorola was largely in line with Apple's time to release the iphone 6. Zhang Hui said it was not worried about the impact of the iphone 6 on Motorola. The reason is that Motorola's blockbuster launch date is expected at the end of or early next year. In addition, the price section, the two sides are not in an interval.
To replace Samsung as the first Chinese market, Zhang Hui that there are 2 reasons. 1 is Samsung down too bad, 2 is 3g4g conversion of this opportunity did not keep up, the root cause is in the supply chain management.