Zhong Zhixin: Investigation and analysis of competitors in Network marketing

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Before writing a "Zhong Zhixin: Network Marketing user needs survey", user needs can not be ignored, in addition to the user survey, we also have to do a detailed investigation and analysis of competitors.

Results of search rankings

Investigating competitors can also start with search engines. After you search for key keywords, view the total number of pages that match the search results displayed on the search result page. To some extent, all of these pages can be regarded as a competitor. Your site wants to be in the forefront of ranking results when searching for related keywords, and you have to beat all these pages. Casually cite an example, use my name, if in Baidu and Google input keyword "Zhong Zhixin", the results are as follows

Can see in Baidu returned 49,100 results, Google returned 29,700 results

Relatively speaking, the larger the trees, the more intense competition, the greater the resistance to enter the market, the future network marketing work encountered difficulties will be greater. But this figure is only a preliminary reference. The real strength of the rival trees certainly is much less than the trees returning to the page. These return pages, there may be tens of thousands of or even hundreds of thousands of belong to a website, as long as a competitor, the strength of competitors to refer to other data. Don't be intimidated by the hundreds of thousands of, millions of, or even tens of millions of pages displayed on the results page.

In addition to looking at the total number of pages returned by the main keywords, you should also search the key keywords with the competitor company name or brand name to see what information these major competitors have, whether positive or negative, and how the user's comments are. Of course, this is not enough, usually look at the first few pages know the strength of competitors.

If you find that competitors have a large number of news sites, portals and other large sites reported, it is likely to be a strong opponent, to contend with, perhaps not only online marketing can be effective, but to launch the overall campaign. If you find that your competitor has a lot of soft text on the Web, you can think of a professional network marketer behind the competition to manipulate the overall situation. If you find that most of the pages in your search results are bad news for your competitors, and your opponents don't have the means to do so, you can know that your opponents are at least not quite sure about the Internet marketing and you can take advantage of them.

Some competitors are not necessarily on the internet to find out, companies often have long known that the main competitors are those, especially the traditional industries. If you are in search engines searching for key keywords today do not see these deep pockets, the strength of the competitor's Web site in front, then congratulate you, at least found a way to overcome competitors, that is search engine optimization.

Second, the basic situation of the opponent's website

1, the site PR value, although the PR value has not been updated for a long time, but Google did not give up his, or will be updated. Perhaps you will say that Baidu is the weight, not PR, I want to say is the PR high site, Baidu gave the weight will not be low, ranking is not bad where to go, so still pay attention to the PR value of the competitor site. If the website PR reaches 2-3, indicating the strength of general, to 4-5, indicating the importance of the site what authority is good; if you reach 6-7, you have a very tough competitor. If you find pr8-9, then I advise you not to enter the market, of course, unless you are very tough also can.

2, search engine snapshots, I believe that everyone is not unfamiliar, the snapshot reflects the search engine on the site to crawl the frequency, but also to a certain extent, the weight of the site is very high. Only search engines value the site, will crawl frequently, snapshot update also fast. such as Sina, NetEase, Tianya These sites are almost a second collection, as long as one article, will be indexed by search engines.

3, the age of the site, this is a lot of places can be queried to, in this is not more introduced. The older the domain name, accumulated trust, traffic, the more customers, the greater the difficulty of overcoming it. and the search engine for the old domain name will also give a lot of weight. The sooner the site exists, the sooner the opponent will be online marketing. Over time, the accumulation of domain name trust, keyword ranking, external links, as well as online marketing activities of various forms more, to overcome his need to pay more efforts.

4, search engine collection number and chain number, this does not need me to say also knew, certainly is the competitor quantity more is more difficult to deal with, in this does not have too many to explain, believed everybody than I also understood.

Network Marketing personnel in the construction of Web sites, planning network marketing activities, the psychological should know how much power to invest will have effect. If the resistance is too large, you may want to consider alternative markets and products. Do not compete too fierce market and big company rivalry, so we will only suffer, can not take advantage of cheap.

Third, visit the opponent's website

Direct access to competitors of the site, look at the design level of opponents, ease of use, network marketing traces, can also be very intuitive to see the strength of competitors. What the legendary user experience does.

As much as possible to understand the marketing tools of competitors, the other site has no use of e-mail marketing? Is there any use of marketing? Is there any use of web-site Federation? How about the soft writing level? is the website navigation simple and clear? What are the bad places to do? Do you have an improved approach? Make the conversion rate higher. There is also the degree of search engine optimization and so on.

As mentioned above, the number of search engine results roughly reflects the competition, but it is not absolute. Sometimes your major competitors in the search for more hot keywords in front of the line, just because this industry everyone's network marketing does not how to do. After visiting a major competitor's website, you should be able to have an understanding of the level of their network marketing usage. If you find a market with a good search volume and a significantly low level of competitor sites, you are likely to find a gold mine.

Four, the number of PPC ads

Google and Baidu search keywords when the number of ads ranked advertisers is the performance of the degree of competition. At some point, this number is more accurate because advertisers who appear in the bidding are willing to take positions in real money, and they usually do market research. This market and products if there is no user needs, if there is no good profit, they will not spend money to bid, and will do the bidding behind is also very likely to have network marketing master in planning, because the bidding is not to say that the money can have rankings, or need a certain technical content.

The more advertisers, the greater the competition, in Baidu even the top 10 are bidding rankings, Google only the top three, but the right there may be more than N, while the industry is a big cake, we all want a piece, at this time you have to consider your own strength to participate in competition.

V. Competitor website TRAFFIC

The website traffic number only then the website operation personnel can know, other people is unable to understand. Although we do not know the exact number, but we can through the Alexa rankings know the approximate data, of course, this is only to make a reference, the following figure is my blog, the value of large, flow and not so much.

Comprehensive above some data, our network marketing personnel to main competitor's strength, the marketing effect, the flow and so on have the general outline. Coupled with the market demand for users of the survey, can basically determine whether the market is worthwhile to enter?

Ideally, the market needs the most and the competition is the least. The display can only be close to, can not be achieved, as far as possible to pick those snowball relatively large, less competitive market and products.

These are some of the ways I have investigated competitors, and if there is a better way, welcome to discuss.

This article originates from Zhong Zhixin's blog: http://www.zhzhxin.com/post/46.html new network Marketing Promotion Q Group 20227401 Welcome to join the discussion.