Zhou: Millet represents a new marketing model 360 is not a challenge to millet

China Telecom 2012 Mobile Internet Conference held in Guangzhou, Zhou 祎 listed mobile internet flourishing alarmism:

The internet will hit traditional mobile phones and telecoms providers

Recently in Guangzhou, China Telecom 2012 Mobile Internet Conference, Zhou again alarmism, "I think the internet to kill a lot of industries, the next to kill several industries, one is the operator, one is the mobile phone industry." "At the telecoms conference, the operators will be" killed. The word was out, and there was an uproar.

Zhou said that with the advent of the mobile Internet, the traditional PC Internet bosses, including 360 themselves are faced with the possibility of subversion, "the future of mobile phones will replace the Internet terminal Notebook, I see we are being overturned." But the traditional mobile phone industry is also being subverted by the Internet. ”

Four points of Zhou argument

When it comes to traditional mobile phones and telecoms operators will be eliminated, Zhou 祎 lists four points of argument.

Zhou that the mobile phone as a standardized digital products, is becoming a mass consumer goods, high-performance, low prices, low profit is an indisputable fact.

"The product experience is being internet-based. Zhou said that in the past the main function of mobile phones is to call, send text messages. Today the mobile phone is the computer, the computer is the mobile phone. Some internet companies from the user's point of view, the Internet company's DNA to do a very meticulous experience. "Apple does not really rely on technology to overtake Motorola and Nokia, relying on innovation in design and user experience." ”

But the internet marketing to the traditional handset marketing subversion is becoming more and more obvious. "The internet has a lot of the precedents, the Internet through direct user marketing, every year can save a lot of advertising fees." Millet is a positive example. Lei did not spend much money, but through internet marketing, established a fairly high profile. At the same time, Zhou also admits that in recent time and Lei's war of words, let it profit quite abundant: "The first two days I to the LEI total study, on the micro-blog to send a few micro-blog, test the effect is very good." "In the channel, Zhou that the mobile phone as an electronic standardized products, is very suitable for online sales," Through the Internet channels, according to the volume of production, a batch to do, the formation of zero inventory or a small amount of inventory, traditional mobile phone channels more like the Maginot Line of defense. In the electronic business model of the blitzkrieg, rapid circuitous, deep combat will be a moment to rout. ”

Zhou 祎 warns that the communications tools that are the cornerstone of the operators will be mastered by internet companies. For example, "micro-letter will kill SMS and MMS business, V O IP will impact voice business, network account will replace mobile phone number." And the Internet also controls a variety of application services. Zhou said that traditional operators, if not in time to transform the Internet, it can only be piped, only to provide monthly flow package, ARPU value will be significantly reduced.

360 is not a challenge to millet

As the internet giants have dabbled in smartphones, Zhou makes clear: Internet companies don't make their own phones.

Zhou said that for internet companies, can help traditional handset manufacturers to achieve the business model of Internet, the user experience of Internet, marketing and promotion of Internet, to help traditional mobile phone manufacturers to accelerate the combination of the Internet. "I am willing to help the traditional mobile phone manufacturers transition, the market the more evenly the better." ”

In Zhou's view, 360 did not have the ability to kill operators, Baidu does not have the ability, but Tencent has the ability to do so. "Which day does the horse (MA) do the mobile phone, how do we play?" In the garden, we will not rest! I hope that before I die, we want to users I give users, to software I give software, hope that the industry to form a healthy industrial chain, more enterprises to live better. Why I do the mobile phone is to put a lot of resources out, no more ideas. Some people say that I want to challenge millet, I want to challenge Lei, I think Lei might die in the hands of the horse, and I do not matter. ”

Zhou still take millet as an example, millet cost-effective, not lei do not earn money. "Why millet cost-effective, because there is no advertising input, no channel 40% of the cost, it is really high price, each can earn six hundred or seven hundred." I think this actually represents a new marketing model. ”