Zhou's Internet methodology: User supremacy and subversive innovation

Old weeks out of the book, this name is "Zhou-my internet methodology," the new book for the first time through the Beijing-East public raised the way to sell on the Internet. In the book's offline press conference, old Zhou appeared to share a lot of dry goods.

User supremacy and Internet subversive thinking

User first, this is the mouth of the old week the most frequent occurrence of a word.

When it comes to users, he often compares them with clients. In fact, there is a fundamental difference between the two, for example, in the Internet age, we can convert users to customers, but not to convert customers to users. The relationship between products and users is close, almost real-time interaction, and customer can only be simple business behavior.

Lao Zhou is taking smart phones and TV examples at the scene. and the traditional mobile phone, television, such as the current stage, such as millet, music, as the model of the former there is an essential difference, one is to buy the product will end the whole process, the other is to buy products just and users have been interactive. You will find that the former is more of a product-customer relationship, while the latter is clearly a close interaction with the user.

Old Zhou's view is actually very clear, the so-called internet thinking subversion of the entire industry, the most terrible is the traditional company's value chain marginalized. Like operators and micro-letters, the latter's powerful influence and the use experience let the text message, the MMS and even the telephone use frequency to drop each year, the seemingly formidable operator in this matter actually is unusually passive, because it from a dominant position is "detached" opens, becomes the marginalization the "value".

Old week's Internet business model

Old Zhou put "do not pretend, bad, a little bit two" as their motto, he said the advantages of the Internet will sometimes become a burden, so "to be a fool" is actually quite sensible.

Many people submit their business plans to old weeks in the hope of getting his investment. Old Zhou also said that after so many years, there are a lot of business plans still do not know exactly what to do. In fact, the business model is not a money-making model, you at the beginning of the description of a gorgeous future or original profit model is actually contrary to the principle.

In the old week's methodology, the first step in the business model should be the product model, which is what kind of product you provide. The second is the user model, that is to say, as a start-up company must find the product demand the most strong target users. Then there is the promotion model, which you can understand to approach the target user base in what way. Finally, the revenue model, through the product to obtain a huge user base, in this context, consider how to obtain revenue.

In this core product to obtain the initial user is actually the most difficult, the old week also talked about the company's CEO should be the product manager, in the product to find pain point, not itching.

Here are some of the best quotes from old Zhou at the press conference, and if you are reading this new book recently, you can email me:

1. I have always believed that if one day who overturned 360, I hope it is the children of their company, I trained. Or the outside entrepreneur, I invested. I think the company has been overturned, the industry's new Chen Dai-wen is a kind of alternating, I do not want the market, the user will always be a long-term monopoly of a company, from the 70 's to the age of 00, or a gang of old comrades in the internet and everyone talk about the internet, this is wrong.

2. How to establish a business model for free, is to use free to build a user base, on the basis of this user base, you want to make money will be wool out of the pig, they say cattle pay, horse investment, I would like to say wool out in pigs. In the past the wool was on the sheep, the original user is a lot of advertising, let the pig to pay advertising fees, or I do value-added services, Chinese games are free to play, but there are always some relatively rich people will be willing to spend more money to pay for props, which is actually wool out in pigs.

3. Many enterprises in the planning of products can not be a forward-looking, I also take a step to see step, step-by-step deduction over. You do not even solve the problem of the product, you do not even have users, you are there to make money, like you or a 7 or 8-year-old child into the bridal chamber, I think you are a little too hasty. And I see the most ridiculous thing in China, is to receive a lot of business plans, you are welcome to say, there are a lot of plans to talk about the model with me, said the old week, I this model is not business-to-business, nor is it, but was b2b2c2b, I listen to the dizzy dish

4. Subversion is not annihilation, but you are marginalized in the user's value chain. In other words, who is closest to the user, who has the greatest value. With the micro-letter, operators are marginalized, pipeline. They were not wiped out, but were isolated.

5. Free is beyond expectations, beyond the user expectations of you, so enterprises can not adhere to the original field, must cross the boundary!

6. I often say that my biggest regret is to get married, or when I also get a younger sister to make some gossip, a gossip on the value of hundreds of millions of of the ads, basically do not need pr.

7. Free to make money, is the wool out of pigs. The use of free to build a user base, on the basis of this user base, the past is wool out of sheep, the original user is a lot of advertising, let the pig to pay advertising fees, or I do value-added services, Chinese games are free to play, but there are always some relatively rich people in the inside willing to spend more money to buy props, this is the wool out in the pig. This is a challenge for any business.

8. Recently, a newly listed company is 9158, the company is called an ambiguous economy, there are many beautiful female anchors in the room, there are many big masters to send them flowers, gifts. This is very healthy, they don't see each other. There is a secret, why so many people to send gifts to female anchors, many people think crooked, many people think I send her 2000, night out. I'm sorry, Guo Meimei can make a date, but the female anchors are moral. But there are still a lot of people give gifts to female anchors, because I am in front of everyone to send flowers, send a virtual plane, I feel very face, so there is a free user under the support of the following, will produce value-added pay users.

9. The fertile land, with a pole to bloom-Zhou described Tencent's huge user base.

10. Forget mode, talk less, don't forget beginner!