Zodiac Technology: Domain name Top investment wants to be Asia's largest registry

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Business ID

Establishment Date: 2008

Founder: Zhongzhenhong

Financing records: From the Gobi venture capital and other joint investment of 20 million U.S. dollars.

Business model: The right market operation based on a new top-level domain with commercial value, with the goal of being the largest registry in Asia.

Zodiac Technology Zhongzhenhong said, I am not to make fast money, only accurate positioning, packaging domain names, balance the interests of users and investors, the top-level domain can be done.

Domain name investment, is a can make people "overnight rich" business. In this regard, the most well-known when the number of "Master of the King," said Cai wins. He succeeded in earning the first barrel of gold because of his investment in the domain name, and then after the wind and industry, he turned into an angel investor.

While some people can be dormant in the domain name industry for more than 10 years, not for the fast money, committed to promote the internationalization of domain names, and finally, ICANN (Internet name and digital address distribution agency) to open the new top-level domain brings opportunities, spend 17.5 million yuan to register 15 Chinese domain names, To become the largest Chinese domain name applicants. In an interview with South reporters, he said, "I am not trying to make a quick buck, my goal is to become Asia's largest registration board." He is the founder of the Zodiac technology Zhongzhenhong.

Hanlaobaoshou business model?

In the 1999, Zhongzhenhong stared at the domain name industry chain, and began to lurk in the Chinese domain name business opportunities offered by ICANN's open domain name. He did not think that this is 13 years.

13 years, the internet world is changeable, but free is still mainstream, browsing information free, watch video free, registered mailbox is free. But there is one thing that has been charged from the start, and has continued. Zhongzhenhong's answer is the domain name service.

In Zhongzhenhong's view, the domain name service is like the Internet industry in the public service, and the real world grid similar, although each year to pay the service fee is not high, but it is Hanlaobaoshou benign business model.

For a long time, the domain name service has been monopolized by three U.S. general registries. But 2012 years, ICANN announced the opening of the new top-level domain name, which means the world's only more than 20 kinds of generic top-level domain names, such as. COM,. NET,. ORG, etc., will increase to hundreds of or even thousands of species, and Zhongzhenhong finally wait until he is looking forward to the Chinese domain name spring.

Confirm the new top-level domain will be open, Zhongzhenhong of the zodiac technology company immediately gathered domain name Circle of friends, together with the entrepreneurial field of friends, start brainstorming new top-level domain name, with the feeling of more than 200 names. Then ran to the Ministry of Public and other government units and friends to communicate, excluding the education and other sensitive domain names, left about six or seven of the name.

followed by market research, the industry from the market size, user habits, the number of groups may register, and so on, the use of the future of the domain name survey. Some domain names such as games, although popular, but the new game may be thousands of each year, the service object is too few. And E-commerce is very hot, e-commerce needs a relatively large investment, shop, mall, fashion and thus selected.

In addition to the popular industry, Zhongzhenhong also applies names for personal areas and common areas, such as. Wang,. Gossip,. Charity,. Entertainment,. I love you, plus Guangdong's four geographical domain names, a total of 15 top-level domain names. So the zodiac technology has become the largest number of applications for Chinese domain name Enterprises, in the industry cast a blockbuster.

To be the largest registration authority in Asia

Registration of hot domain names in the industry is not news, the most famous when the number of now well-known angel investor Cai wins. However, Zhongzhenhong latent 13 want to do, not only is a gamble to make a little money, but want to be a sustainable company, Asia's largest domain name registration board.

In Zhongzhenhong's view, the domain name industry chain is a bit like the real estate industry chain. Real estate industry, the government granted land to developers, developers built a property, to the real estate intermediary sales, users have their own guests, there are investors. In the domain name industry, the non-profit international organization ICANN is like the government, which is responsible for the management of the generic top-level domain name and the top-level domain Name System of the country and region; Go down to the board and have the right. com such a top-level domain control, and then down is to provide domain name registration services intermediary agents, such as the Million network and the new network. At the end of this industry chain, there are enterprises registered for their own domain name, of course, investment side, they through the registration of hot domain names, trading and trading to earn a sum.

The current international registry is monopolized by the US VeriSign, Neustar, Afflia three companies, and Asia does not even have a registration board. Seeing this, Zhongzhenhong in the heart of the zodiac technology to become Asia's largest registration bureau vision.

To become a board, the procedure is not complicated, as long as the authority of ICANN, and then comply with the provisions of the Chinese government, will be able to operate normally. However, after successfully applying for the registration Board, the road of the zodiac technology has only just begun. Looking at rivals, VeriSign has nearly 100 million registrations, Afflia has 20 million registrations, and Neustar has 15 million. To be equal to them, the total registration of the Zodiac technology is at least 10 million to 20 million of the registered amount.

It seems that the zodiac technology is difficult to catch up with the three companies, but the vast Chinese market, as well as the opening of Chinese domain name, let Zhongzhenhong see hope.

Although many Chinese users have been accustomed to the English domain name, but Zhongzhenhong that the Chinese domain name prospects are quite broad. "Amazon, for example, lets Chinese users spell Amazon, believing that 7 out of 10 people can't spell it correctly, but if it's Amazon," he said. Mall, the Chinese users will certainly not be wrong, this is the market. Zhongzhenhong said with confidence. Another figure is that the highest peak of Chinese domain names has registered up to 16 million.

The innovation Law of Domain name operation

Application of the top-level domain name, is a very high funding threshold of the "game." ICANN will charge a registration fee of USD 5000 for each new top-level domain and an annual fee of USD 25,000 for the successful application. The zodiac technology has applied for 15 domain names, cost 17.5 million yuan.

In order to this day, the Zodiac science and technology to do enough preparation, in 2008, the beginning of the establishment of the financing of 20 million of dollars, the source of funds have a Gobi venture investment and other professional institutions, more from private and family funds.

However, the domestic Internet circle, the financial strength of people everywhere. Zhongzhenhong prepared for 13 years, more reserves in the information, talent and experience.

"ICANN is a small community, with over 1000 people, and I know the CEO, the director, the executive, and I know from this point of view how the ICANN application process is going." When writing applications, we will be closer to their requirements. Domestic Ministry of Information and I also know more about their thinking and operation mode. ”

Talent, the Zodiac technology, although the team is small, but have experienced experience. For example, Vice President Li Xiangjian is the former CNNIC (China Internet Network Information Center) Deputy Director, in the domain name market has 7 years of experience, for. CN domain name from 100,000 to do 13 million make a lot of contributions.

Although has the first-class team, but arrives the real domain name operation stage, the ecliptic science and technology in China does not have many to draw the object, can only draw lessons from the overseas past some lessons. Like what. Asia is the 2008 new top-tier domain name, but is reduced to speculation of the assets, the registered volume has been unsatisfactory.

In this respect, Zhongzhenhong recognized that only the precise positioning of the market, packaging domain names, and balance the interests of users and investors, the top-level domain can be done. For example, the regional domain name, can with local government or enterprise cooperation, E-commerce type of shop, mall, you can work with the electric business giants.

In addition, ICANN has a rigid business model. As the board, the domain registration service can only be provided in cooperation with ICANN-designated registrars. The zodiac technology can dominate innovation only the domain name of the launch mode, thereby expanding the market. Like what. I love you this domain name, can be done by the individual website, also can give the organization to do the website, can even in Valentine's Day, with million network cooperation selling wedding packages.

However, these operations are still premature in the initial stage of the Zodiac technology. Because of the 15 domain names currently applied for, there are 4 conflicts, respectively. Mall,. Shop,. Entertainment and Google application conflict,. Show to apply for conflict with Amazon. In the event of a conflict, the two sides can cooperate privately and not succeed only by auction. Zhongzhenhong expects that if the auction will take 2 million to 10 million dollars, this will be decided in the next two months.

Entrepreneurship Clinics

Guest: Founding partner of Gobi Venture

Shesh

Domain name popularization, acceleration

Cai's investment is profitable, but more of an individual's investment behavior, and the risk is not controlled, not a company should be a business model, because the company needs to have annual predictable revenue sources, so the zodiac technology is not from this point of view.

We are very optimistic about the opportunity to personalized domain name, the Chinese people's names, company names are Chinese, but you can notice the card on the e-mail and other English names very awkward, the future can be achieved in Chinese name and brand name consistent. Of course, for market development considerations, the beginning of the use of Chinese domain name will be more enterprises. We predict that ten years later, the Chinese domain name will be everywhere, the domain name is like buying land, good domain name must first "Pa" live. After having a good domain name, the problem before the ecliptic technology is how fast it can popularize the market.

(This source: Southern Metropolis Newspaper author: Xu Xian Jade)