Zynga to launch first "real currency"

Zynga's shares surged 8.14% in Tuesday after trading in Wednesday, according to foreign media reports of the first "real money" game in the UK by social gaming developer Zynga, the News reported in Beijing April 3.

Bwin.party,zynga, one of the world's largest online gaming companies, will bring his game "Zyngapluspoker" and "Zyngapluscasino" to British players in Wednesday. The two games were initially downloaded or played on the web, but under Zynga's plan, the company will launch the two games to Facebook and other mobile platforms by the end of the year.

These games will only be able to meet with American players in the future only if the U.S. state or federal law permits it. Some states, including Nevada and New Jersey, have enacted legislation to legalize the online gaming industry. More States are expected to consider legalizing the online gaming industry in the future as a result of the financial pressures of prolonged and slow economic growth.

Although some States have enacted legislation to legalize the online gaming industry, these laws are more beneficial to the entity gaming companies than to net companies. It also forces Zynga to forge alliances with casinos to enter the online gaming industry. The Nevada Gaming Authority (Nevada Gaming control Board) confirmed last December that Zynga had filed an application to obtain the state's gaming license.

According to Bwin.Party and Zynga's plans, two companies will work together to release 180 betting games, including roulette and 21 points. Zynga has previously been successful in the game of iOS and Facebook, except that it uses virtual currency. Zynga poker last year was the highest gross game app for Zynga on the iOS platform; According to gross revenue, the game is Zynga's second-biggest game after Farmville. Zynga poker last year accounted for 217.4 million dollars in the total revenue of Zynga's online gaming 19%.

If Zynga can increase gaming, the company's average revenue per user will grow substantially, radically altering Zynga's business model. It is important to note that the competition in the gaming industry in the UK is very fierce. Even as average revenue per user grows, so does the cost of gaming. While Zynga's overall revenue will grow, that does not mean the company's profits will increase significantly.

Zynga's shares fell 0.09 U.S. dollars in conventional trading in the Nasdaq Stock market in Tuesday, down 2.85% per cent to $3.07. In subsequent trading, Zynga's shares rose 0.26 dollars, or 8.14%, to 3.33 dollars. In the past 52 weeks, Zynga's lowest share price was $2.09, with a maximum of $12.90.