Deep understanding of O2O business model and strategy

Deep understanding of O2O business models and strategies Chen Yongdong for many people, O2O (Offline to Online) is not difficult to understand. More than 10 years ago, there was a reference to brick and click, in fact that is the prototype of O2O. With the further development of electric business and the development of mobile Internet in recent years, the O2O business model has become richer and o2o more mentioned. However, at present, most of the O2O discussion often flow in the shallow level, so that O2O often appear "wool". To this end, it is necessary to deeply ...

Side 3 15: Group purchase decline start? You get a lot of trouble with one shot.

Group buying industry after nearly two years of the hurricane, until now still in the "Crazy Burning Money" mode. In the past 2012 to now, the group buying industry has undergone tremendous changes. Some cannot withstand the market exaggeration to bring the pressure, the capital chain breakage and so on the question and so on disappears, among them has 24 coupons such giant; some closes shrinks http://www.aliyun.com/zixun/aggregation/8082.html "> Business scope, Reduce the purchase of the city, hard to insist, and some still holding "a shot to change ...

What kind of ecommerce platform does a community website need

I engaged in e-commerce work for many years, the following is my community web site on Community http://www.aliyun.com/zixun/aggregation/7871.html "> E-commerce platform thinking." What kind of E-commerce platform does a community website need?      First, it should be the Consumer-to-consumer Mall, not the shop of the Business-to-consumer. As a result, the core work of the community is content and user management, if the consumer to business ...

Research on the combination of community website and e-commerce website

Yesterday participated in the Shenzhen municipal Government sponsored e-commerce Development Forum, the new and old friends together, very happy.   Through the Internet E-commerce development for so many years, are very feeling. From the speaker lineup to see, Tencent Ma and Jingdong Liu, obviously, the theme can not be separated from the community and the. The two-bit speeches were wonderful.   Review their speeches to see how they integrate the business and how to spend money, hehe. MA: Nicknamed pony, Gentle handsome. He spoke in a relatively high level of content, reading two points: First look at the picture ...

Community-e-commerce: A possible entry point for newcomers

People distinguish between e-commerce, often divided into business-to-business, Business-to-consumer and Consumer-to-consumer, no matter how differentiated, there are actually three main bodies: buyers and sellers and the site itself. What role does it play in helping sellers and buyers deal with the site? What value does it offer the seller and what value does it offer the buyer?   When providing good service to both sides, the website will also benefit, and the website will easily produce business model. The following through the analysis of the existing model, to explore from the Web site entrepreneurs, from the point of view of the main e-commerce point of entry in ...

Community communication: A productivity boost for trading and entertainment

September 12, 2005 when patted online, Taobao market share has more than 60%, while ebay ebay occupy the domestic c2c30% market, not many people watch us.   By March 2007, however, our number of online items had been broken by tens of millions. Consumer-to-consumer Business Opportunities: China's e-commerce penetration is too low recall the reason for the original Pat, 05 Consumer-to-consumer is 13.9 billion, less than 9 billion. China's large population, uneven regional development, the earliest offline economy started from the self-employed, and online transactions early not many, in ...

Community electronic commerce is a kind of conformity economy

Forbes magazine Web report: Facebook has a bright future. Facebook offers a variety of social networking tools to help companies boost sales, the article said. For example, by deploying Facebook's "like" button on its web site, retailers offer users a convenient way to share, sponsored stories can show whether a user's buddy likes a company or a product. 1-800-flowers.com website in Valentine's Day promotion, for face ...

Community e-commerce platform don't pick out the web

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Community E-commerce platform do not pick the network www.bietiao.com issued a call order!    At the beginning of the release of the invitation code is really hot, I am waiting for distribution, burst! All kinds of control are on the horse, report! God Horse Control! Hess or Milan buy a hand or a leopard, add it, it's all your money, ...

Community e-commerce and e-commerce community

First, the Community E-commerce community E-commerce, can also be said to be socialized business (Social Commerce), relying on the Community (social) user's power to guide business behavior, relying on consumers ' word-of-mouth impact on the potential consumers purchase decisions. Its manifestation is: Consumer Experience report ...

Community e-Commerce notes: Sishi ci tao Tao Lane mode

Wen/Dream Qinhuai every day I pass a road, there is a store, playing online shopping mall signs. I have been thinking, the West Temple Amoy Amoy Lane opened the third store? Until a few days ago, looking intently, only to find: "Amoy Amoy"-The original is a cottage version! This mall is indeed also in the West Shrine activities, build version, the gas.   But it doesn't seem to be related to the West Shrine. This time last year, the West Shrine block is vigorous investment. However, some time ago heard that the West Shrine block is not ideal, it seems to be closed, details are not known. And I, also planned a home industry offline store, after ...

Community O2O is not yet a true innovation industry

This year, the most popular word O2O, the first half is a variety of industries O2O transformation, we also see all sectors of people with O2O thinking to transform their products, but unfortunately few successful cases. The second half of the beginning of various community O2O concept, all kinds of O2O products with community concept to finance tens of millions, even the project has not started financing.   Iron Brother has friends just in last year's hottest field of business failure, also immediately packed to start community o2o Entrepreneurial Road. To the community as the core extension business can solve the last 500 meters delivery problem ...

The combination of social networking sites and E-commerce is a good attempt

Domestic social networking sites scramble to find new opportunities abroad since last year, domestic internet companies Youku, when, potatoes, 360 and so on in North America have traded in New York. And the Network Qin, Century interconnection is queuing IPO.   Liu Xingliang said that at present, the domestic social networking sites have developed to a more mature stage, which indicates that the domestic Internet companies after a period of time to explore has been recognized by foreign capital markets, this year or will usher in the peak of the listing. As for why social networking sites are keen to list overseas, Liu Xingliang that social-networking sites have many benefits for themselves ...

Social networking and business

Previously invited Alibaba Group to do a "social network and business" exchange, and ultimately from the social network phenomenon, network sociology, social E-commerce and other issues to explain. The Internet business model is three levels, the bottom is product-centric, the second is a platform-centric, and at the top level, a revolution brought about by community-centric social networking, as evidenced by the naming: in inefficient market economies, ownership and control are concentrated, but in an efficient market economy, information is open, Control was marginalized. The decline and fate of the intermediary with ...

The rewards of social networks: the influence of Consumer-to-consumer

"I must tell you something about the new brand of shoes I just found." "Such a statement can cause a marketing person's heart to explode with pride." It means that the information being delivered, the way it is transmitted, has shifted from commercial to consumer (http://www.aliyun.com/zixun/aggregation/37234.html ">b2c+") to consumers (Consumer-to-consumer). Most marketers believe this is particularly powerful and has ...

Social media apps are affecting search rankings

At the 2011 Irce (Internet Retailer Conference & Cisie) Conference, Catherine, a product manager from HP Home & Home Office, said Search engine is just a basic way for users to get information. Today, consumers are getting more and more access to information, and social networking is one of the main ways, especially the two biggest social networking sites: http://www.aliyun.com/zixun/a ...

Social media is more conducive to user participation in creating content to help spread

On the social media platform, how to http://www.aliyun.com/zixun/aggregation/7814.html "> stand out from the numerous peer brands, highlighting the individuality and culture of the brand and building an open brand interaction community?" Is the biggest problem that many brands encounter. A very effective way is to organize interesting competitions and activities that are very effective ways to quickly assemble fans and increase the stickiness of old users. For users to create and opportunities to encourage them to participate in the creation of content and affect other buyers, with ...

4 easy mistakes in social SEO

First of all, of course, need to know what is social seo, very simple, according to the literal sense, is a combination of social media marketing and SEO, this integration of marketing power may be far more than some http://www.aliyun.com/zixun/aggregation/38848.html "> Marketing personnel Imagine." Online marketing does not work, it means that your actions are incorrect, do not properly use a variety of platform resources, resulting in the brand's information strategy appears powerless and confused. You want...

Design principles-Control balloons (balloon tip)

[Copyright notice]: The copyright belongs to the author Alite all, reprint when please use the hyperlink form to indicate the article original source and the author information and this statement: Http://www.alitedesign.com/Balloons (balloon hint) question summary A balloon tip (Balloon) is a small pop-up window that notifies users of non-critical problems or that the control is in a particular situation. Example Figure 1 Note: The balloon tip consists of an icon, a title, body text, and all of these parts are optional. Note: When the user ...

Design effective Customer review (Customerreviews) features

Yesterday wrote "Excellent and when the customer comments (customer reviews) design," described the customer comments on the impact of customer shopping, and evaluation of excellence and when the customer review of the design, although from the point of view of the site planning, from the perspective of the focus, material incentives, Spiritual encouragement and other aspects of the show that two sites have paid attention to customer reviews, but from the customer comments function itself, two sites are not enough, the function is designed too simple. Two sites do not collect sufficient and clear comments from customers, just provide a single ...

Willing to fail the net: No formula and too complex

Author Note: This is an Internet startup case. Happy net Cheng in March this year invited willing to network related people to conduct several consultation, as for why? Cheng's answer is no comment.   Entrepreneurs magazine reporters interviewed a variety of people, try to restore the net from the venture to the collapse of the past, for entrepreneurs to provide experience to think.   Willing to net, born in January 2008, stroke on January 31, 2013.   This used to be China's largest barter site, by the Internet famous personage lei investment, several times on CCTV, by the first-class business magazine frequently reported. ...

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