10 key points of Business business-to-business Portal column Planning

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In the process of writing any column planning, we must first express clearly, the user's needs, that is, we want the total user needs of the site to continue to subdivide, subdivided into each column, each page, is the previous 5 part of the analysis of the results of a specific implementation. For example: Home page user needs, supply and demand business needs of the column users are different, the first page of all visitors to the site, the relationship between the user's first impression of the site, so we should take into account in the module of all the common needs of all users of the column to put the most important part of the site, Or you can put the information of the paid customer to the most important position. In writing the column planning book, there are specific steps, below to explain in detail:

1, column positioning and background analysis

Write a brief introduction to this column, why do you want to create this column, the direction of this column, this column in the entire site in what kind of position, is placed in the middle of the column or the end, this column in the entire site strategic layout of the impact, and so can do to the front of these plans, the prerequisite is whether you have in accordance with the " Industry business-to-business Portal Planning Combat Research Report, the previous parts of the requirements of the work seriously. At the same time, the advantage of this is that senior leaders, web designers and planners themselves can have a general understanding of the column, there is a clear orientation and direction.

2, the main requirements of the Column users analysis

Confirm the key users of the column and record the user's requirements in detail. In the process of writing, you will find that your thoughts will be more clear, the pattern of this column, the direction will be clearer, and most importantly, you have to think of the final section for most users to solve what kind of big problem, We often say that the goal of the industry website planning is to make your product or platform to solve a big problem in the industry, through the operation can promote the development of the industry.

3, the column profit model analysis

In the first part of the "Industry business-to-business Portal Planning Research Report", Industry business-to-business Web site not only to consider free users, but also to consider the toll users, the two are complementary, we can neither completely do not consider the needs of free users, but also can not put the needs of the users of the charge to the unimportant position, The most direct embodiment of these ideas is the design of the site and the planning of functions, page layout, which directly determines the value of the user. Whether the user wants to buy your billing service, or how much he knows about your billing service, is largely determined by the page layout and the functionality of the site.

4, column user behavior research

Column users have many needs, the page also has many functional modules to embody, but first express what, after expressing what, is not we just think about it, we need to investigate, one of the methods of investigation is to ask, for example: You browse the supply and demand information, is the first search, or browse by category, or to see the latest AH? Different people will give you different answers, some people will say, I was first search, and some people will say, I first browse by category, then you want to see what most people say. The second method is often to the various web site traffic statistics system analysis and research, you can see a user into the home page, he first browse which pages, and then browse which page, while browsing a page, with this page related to the page he browse and so on. For example: When your users don't see your purchase information, he thinks, "Why can't I see it?" This time you will be charging members to introduce the rights of the connection, so that users can easily browse. Through the user Behavior Survey analysis, you will find that many of your ideas are wrong.

5, the determination of the Sub column

Whether a column should have a sub column, we need to study the analysis to determine, a column on behalf of a user group of some kind of demand. At the same time a satisfying demand, need a product or platform to complete, a product or platform value embodiment, need a lot of links can be perfect embodiment, so in the column planning, often according to the site in different stages of development, with the strength and other factors set corresponding sub columns, Rather than blindly think that the user needs of the sub-columns are set. For example, the Information Center column of the industry Business-to-business website, generally includes: Information list, industry topic, industry interview, Industry Weekly, trade show, etc., because they have the same attributes, are to provide industry information, but the expression is different. For example: the content of the user's focus on the aggregation; interview: In the industry for an event or someone to do in-depth interviews. And these two columns, in the early stage of the team did not have the strength to operate, you can give up.

6. Analysis of column performance

A web site should have a different form for the service object (institution or person). Some sites provide only concise textual information, while others use multimedia techniques to provide gorgeous images, flashing lights, complex page layouts, and even downloadable audio and video clips, while providing a good interactive function, leading users to communicate, contribute and so on. For example: Service to individual career-related needs and personal entertainment needs, is very different expression. At the same time, the main content of this column is the user contribution or site collection, or both have to write out.

In the page planning of the industry website, the mistake we often make is to plan our column according to the idea of the website of the enterprise, because many of the practitioners of the industry website start from doing the enterprise website, including the designer, and often make such mistakes, in my series report the second "Industry business-to-business portal site Construction Research Report" There will be detailed instructions.

7, the overall style of the column analysis

There are a number of basic guidelines for the Web page planning of the industry's business-to-business portals, for example: The page face of the user needs more is related to the enterprise operation of personal and business needs, it appears relatively serious, and can not appear too much entertainment elements, the page should more reflect the latest, the essence of content, rather than beautiful frame pictures, convenient navigation, Page access speed, each small icon and text and the coordination of the page, to make the entire page look fine rather than give a rough impression, text and border must have a suitable distance, each module placed in order to meet the needs of users and so on.

8, the expansion of the column, security

In the planning of a column, we generally will be the direction of this column, the future scale, the future will be added to the new module has a clear understanding, so in our design pages and programs, will take into account the scalability. Different pages, different columns, its security requirements are not the same, and the user's interactive page, or only browsing the page, involving the user password, are different, take measures such as data encryption, access control, etc., specific instructions in the series of the second "Industry business-to-business portal site Construction Research Report" There will be detailed instructions.

9, listed column related reference page

In the planning process of the column page, we can not work behind closed doors, must be referred to dozens of or even hundreds of the same type of site, regardless of the layout of the page, or the style of the page, and related functions, we have to learn to reference the same type of site, the so-called standing on the shoulders of giants, Can make oneself plan to stand on a very high level. Every reference site has its advantages and disadvantages, but the premise is that we must want to understand why they want to do so, they do the advantages of those, shortcomings have those, and through various channels to verify that only we think clearly, can be the right choice, we will make progress, Not in the absence of thinking clearly before you copy.

Column planning to write on the relevant reference website, the superior leader to see this report, may be more recognition of your ideas. At the same time, designers will be based on your relevant reference site to understand your ideas more quickly to achieve the best results.

10, the column page and the function expression way

In the column planning report, to the page layout with Word documents and forms intuitive performance, where we refer to the way the newspaper layout design, in giving designers design, you can roughly according to the various modules of the form and typesetting position, the detailed layout of the page is reflected in the Word document, The designer then puts forward the corresponding adjustment according to his design idea, so that the product finally conforms to the designer and the planner both request.

In the construction of corporate websites, our site planning is often not to designers to draw a general layout style, but the designer directly to do the effect diagram, this in the industry site planning is not workable, will lead to the final designer's idea to give more, such as: The beautiful page, layout layouts are beautiful as the most important standard, Because designers can also understand your intentions, but their full-time job is to design, rather than the whole site of the product planning.

Column of the planning report written out, the team's core characters, including: In-depth understanding of the Internet, in-depth understanding of the industry, two kinds of people are indispensable. Participants were asked to make a suggestion on the column planning report. After the participants have reviewed, and then agreed to a time, meeting and discussion, on the controversial issues, we can express their views, the people who have different opinions, planners need serious records and thinking, if you analyze after you think that you are very reasonable, You have to find a way to convince people who disagree, if you analyze or, think is the planner's own negligence, must even make up, at the same time to discuss the process of the planners is also the process of investigation, to do not understand how to achieve the function, planners to ask more development engineers, designers. A meeting can not be determined, on two times, planners must be taboo a person to say otherwise, once wrong, will waste the entire team's human, financial resources, and even the whole project to the final failure.

The above is only a brief analysis of the writing methods and writing points of the column planning book, specific to the industry Business-to-business portal every common section of the planning of actual combat cases, in the "Industry business-to-business portal Planning Combat Research Report" 6.2 chapters and subsequent chapters will be detailed, a column of detailed explanation.

The original author: Xuejiang, for many years engaged in the development of large and medium-sized Web site planning and operation work, is committed to the new industry business-to-business Web site Planning and Operation Research, with the "Industry business-to-business portal Planning Combat Research Report", welcomed the exchange of guidance. qq:940388220,335836796 (full), msn:lxjb2b@hotmail.com.

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