10 key search engine ranking techniques and methods

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Now some small companies are aware of the need to understand and perform some basic SEO. But if you've read a few different blogs and websites, you'll find that these ' basics ' SEO has a lot of uncertainty. Without some professional consulting and SEO industry resources credibility experience, SEO decisions and methods may cause a lot of misleading.

This article is mainly to share with you the implementation of Small business SEO which should be focused on, whether it is to hire a professional SEO companies or enterprises themselves.

Small Business SEO essentials: What should be done

1 will oneself into the whole process to SEO is not an overnight process, search engine algorithms are not constantly changing, last year some feasible methods may not work this year, so SEO is a long-term planning and implementation process.

2 Be patient. SEO is not immediately immediate can be effective. It usually takes months to get results, especially if you're just involved in online business and you're small.

3 when cooperating with SEO company, ask some questions more. A clear understanding of what the SEO company is using is necessary to understand the details and understand the risks that may exist. Then log on to the web and go down and search for it--about the company and the SEO techniques and related things they're talking about. 4. From the beginning of the site analysis to do in place. First of all, you should have a clear positioning and goal of SEO effect, you will need site analysis software to analyze which effective results and which did not.

5 Build the website well. No doubt, customers are looking forward to the search results can be home, this time you also have to ask yourself, my site is not a really good site, if I have such rankings, what can be improved site, if cooking can make it feel more professional.

6 Add site Map page. Spiders cannot index some unrecognized pages. Site maps can help spiders find all the important pages of a site and let it know the hierarchical relationship of your site, which is especially important for sites that have a difficult navigation menu. If your site is larger, you can do several site maps, so that each has less than 100 links, we usually tell the customer 75 is basically a cap.

7 Create a URL for SEO friendly. Use keywords in your domain name and file name, such as:

Your domain name, com/red-widgets.html. But don't overdo it, a file with 3 or more hyphens is considered unfriendly and users may be less likely to click. One trick is to use hyphens instead of underscores in domain names and file names. Hyphens are treated as spaces, and underscores do not.

8 at the beginning of SEO positioning good keywords. If you invest in a limited budget, you can use the free version of keyword Discovery or WordTracker, both of which have a more fully functional fee version. Don't worry too much about the numbers that these tools display, it's about the correlation between one keyword and the other. Another good free tool is Google's AdWords Keyword Tool, which does not display exact numbers.

9 Open a PPC account (Pay-per-click). Whether it's Google's AdWords or Yahoo's search marketing or anything else, this is a good way to get real traffic to the target keyword flow, it is a charge, and if the investment budget is adequate, it will certainly be a worthwhile input. This is a good suggestion for customers who don't have more time to wait and want to see the results of the rankings in a shorter time.

10 on each page is a unique relevance of the title and meta description.

Page title is the most important factor in page optimization. For the basic keywords 2 to 3 words, if they are not included in the page title, then it is difficult to do the rankings. The meta description tag is not helpful for rankings, but it usually looks like a text fragment under the list, so it should contain the relevant keywords, which will also facilitate the searcher to click on the list. One of the main points is that you can completely ignore the keyword meta, and if you want to do it, there is basically nothing to do with it. If you do, you can add a spell checker so that all the relevant keywords don't appear on the page.