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With the further development of WEB2.0, the term SMO is known to more entrepreneurs and individual webmasters. The so-called SMO social network media for their own products to enhance the exposure rate, access to users. Today we take stock of the most important social platforms that entrepreneurs should consider when doing SMO for their products or websites. The image below is an atlas of well-known social networking platforms at home and abroad. If our site has a certain scale, we should be able to control this map one by one to create the corresponding account for their own things on this exposure.
But the network is more focused on internet entrepreneurs and personal webmaster, we know that as an entrepreneur or webmaster, may be limited by people, not one on so many social platforms at the same time doing a good job in marketing, today we will introduce several of the most worthy of our entrepreneurs and personal webmaster suitable for the social network platform.
Sina Weibo
If there is a company or website media that he doesn't even have an official microblog, it's out of the way and more ineligible to say that he's doing SMO. However, the network that Weibo is the current social platform to spread the most powerful platform, and the domestic Sina Weibo is the leader of the domestic, with a large user base, is the first platform for the enterprise SMO. Many companies also have specialized talent for micro-blogging marketing. This shows that Weibo is a worthy entrepreneur and webmaster open account platform.
Related platform: Tencent Weibo; Sohu Weibo; NetEase Weibo
Sina Blog
Blogs have been available for years, and blogs are also great for SMO. In particular, as a personal webmaster, it can be the content of the Web site to sync to these large platforms, both to enhance the site's exposure rate, if each article below all annotated their own site links, but also to help SEO. So blog marketing in webmaster is always between SEO and SMO.
Some personal Webmaster Blog marketing When there will be some misunderstanding, they use a lot of tools in a site to build a large number of accounts, and then mass text. In fact, this effect is very bad, in the same platform to create multiple accounts is not as good as building an account, because one and many words, its SEO effect is the same. And the intention to operate an account can also be exempted from the risk of being sealed, but also to make users more willing to read your blog. Of course, if conditional words can be completely in different blog platform to create multiple accounts, such as Sina, Sohu, NetEase have created a blog account.
Related platform: NetEase blog; sohu blog; dot dot net; push his net; blog a lot; Phoenix Blog
Baidu knows
Baidu knows is an excellent marketing platform. Because most people who go to this platform are looking for answers and finding goals. And there must be potential users who have a need for your site or product. And Baidu know some of the problems in Baidu search in the weight is very high, often you answer a question, will bring thousands of audiences.
You should consider how to know through Baidu marketing promotion. Our suggestion is that you have a real ability to solve problems for questioner, while being able to solve problems properly, do some tricks to bring traffic to your site and bring exposure to the product.
Related platform: search for questions; ask the questions; Sina loves to ask
Tianya Network
Tianya Network is a traditional BBS form of the site. It is worthwhile to use it to promote marketing. In a similar way Tianya network platform Marketing, the general is not able to bring the site link, also does not allow the pure advertising information. So we suggest that in such a platform can do some soft marketing. Use soft text to let your potential users unknowingly realize your site and products.
Related Platform: Mop net
Watercress
If your product or website has certain characteristics, and young people occupy a certain share of the time, you can choose Douban Watercress station platform such as Network marketing. In Douban marketing and the above blog platform marketing is not too big difference, mainly should pay attention to content, because no one is willing to pay attention to a full advertising watercress station.
Related platform: Everyone station;
Renren
Renren as China's largest SNS platform is a natural site for marketers, but everyone online publishing text is no SEO effect. And Renren's main users are student groups, if your products and websites are not students as the main words, it is not necessary to create a Renren account. Renren's common marketing tool is to create a public homepage or create a station for everyone. The so-called everyone station and Douban watercress Station difference is not very big.
Related platform: happy net; Qq
Youku
Video Marketing in the webmaster is a good marketing method. Conditional can be your product or site into a promotional film, film into Micro. This can get a lot of exposure. For personal webmaster, we can use the sound will shadow such software clips some of their products related to the video, and then paste their own labels, upload can also gain exposure.
Related platforms: Tudou, 56 nets, popcorn nets; love is singular
Petal Net
With the help of picture platform marketing is a lot of enterprises and webmaster choice. There is no fully representative of the picture platform, for the moment with the petals of the network examples. Have the ability of a friend, can be their own website or products related to information map upload, a map of information can be countless spread, the effect of Wang-Wang will be extremely surprising. If the PS and so on are not particularly familiar with personal webmaster, you can phone some excellent pictures plus their own watermark upload can also improve their exposure rate.
Related platforms: heap sugar net; Beautiful said;
Baidu Encyclopedia
Baidu Wikipedia's marketing effect is far greater than the same kind of interactive encyclopedia or even Wikipedia, because the interactive encyclopedia, such as the site is still a small site, and Baidu Encyclopedia is completely a public platform. Its index in Baidu is a huge weight. We should strive to create an encyclopedia entry for our products or sites. This will not only increase our exposure rate, but more importantly, let more people who are willing to know us know more about us.
Related platforms: Search encyclopedia; Wikipedia
QQ Marketing
Broadly speaking, QQ marketing covers the QQ group marketing; QQ Space Marketing; QQ Mail, Tencent Weibo, and all of Tencent's products. A QQ marketing can cover all of the above mentioned categories. So we do QQ marketing, we should find the core, with the help of Tencent's most advantageous products for their own exposure rate. What is worth saying is that QQ group marketing; QQ Space Marketing is a good marketing way.
If the site reaches a certain scale, it is recommended to open the Enterprise version of QQ, Enterprise version of QQ can be very good as a customer service tool, so that customers feel that your site and business is very formal, so as to promote their own image in the hearts of customers.
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