10 Steps for personal blog marketing

Source: Internet
Author: User
Keywords Blogs steps they must blogs

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, a manager of an online marketing solution company named Estrategyone, Rich Ottum, has 10 steps around business Weblogs's marketing strategy, and in the individual's view, to make blogging a successful brand, these steps is also very necessary; Following the author's main points, combined with my personal point of view, put forward 10 steps for personal blog:

1. Keep it new (make it New): Your blog is not just your site. You have to provide fresh content and unique ideas from time to time, and you have to work hard to dig deeper into the excavation rather than use the usual means to casually put some perfunctory reader.

2. Make your own voice (give it Voice): Your blog must have a strong voice-from the real person's sound, for something you must have your own attitude; for the information and content you provide, you must be true, broad, vivid and high-grade.

3. Continuous update (Dour it Often): Do a minimum of one weeks to update, the best every few days. First, locate the area in which your blog is focused, focus on that area, attract people's attention and interest, and provide the exclusive information at intervals.

4. Try interactive communication (ask for Feedback): A successful blog will encourage readers to participate, using comment mechanisms or message feedback. Don't be afraid to be criticized and debated by the reader, to observe what they are saying, what they want to say, what they like, Using their voice to better tune your content is the most basic requirement for personal customer relationship management.

5. Sharing information assets (Share the Vestra): to realize that your readers are from all walks of life and that they have diverse interests, you should maximize the information they need, such as links to information on a particular topic, and links to external sites with similar content.

6. Simplicity for the United States (Keep it simple): Take the time to design a simple and beautiful page for your blog, discard those fancy and untrue designs, and really put the page download speed first, make your text content easy to read, and your collation document easy to search. It must be remembered that simplicity is beauty.

7. Arming your readers (equip Your Readers): Not everyone is as proficient in technology as you are, your readers may not know XML, RSS, or any of the advanced technologies that blogs extend-what you have to do is tell them what the technology is in the most popular language, Let them know what the benefits are, and provide them with the methods they use, such as writing a note telling them how to use the RSS feature to newsreader, and of course you must first tell them where to download the software. It's best to create mailing lists that allow your readers to keep in sync with your content via email.

8. Multi-channel communication (Promote in listbox Channels): Not everyone knows how to use the aggregator (news aggregator) to get your blog information, pay attention to the use of traditional methods to promote your blog, such as in the T-shirt printed on your site, Send the signature of the message spread, register at the blog directory site.

9. Dialogue with others (Join Another conversation): You should stand up and go out and look at other blogs, whether you feel uninterested or not, try to communicate with them so that you can open your mind--and of course, the URLs you leave on someone else's site are also a good promotion. :)

10. Be patient (be marginalised): blog technology is not a major innovation, RSS is only a "push technology" a reuse; many of the previous web apps were wary of blogging and RSS, or even dismissive, and you had to make good persuasive material with your own practice, To impress them into joining in, thus promoting your blog and yourself-for you, that will be your personal brand:

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