10 steps to make your email marketing strategy easy

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Now on the Internet you will find a large number of organizations in the provision of email marketing software, equipment and services. But most of these products or services have a specific group of people in place, and you have to make targeted choices based on your email marketing strategy and budget. According to a foreign research company, the biggest challenge for email marketers is to learn where to start optimizing their emails. So before the mail marketing work, you need to have a basic e-mail marketing strategy, through the following 10 steps to let you have a certain understanding of the e-mail marketing strategy.

1. To continuously test, to be clear to send the frequency and quantity

In order to ensure that the message information that occurs can be displayed correctly on the user's browser or client, and ensure the role of marketing to the user, you need to constantly test and optimize the message as much as possible prior to the formal email marketing campaign. At the same time, you need to be aware of the frequency and number of messages sent, do not allow users for a period of time to receive e-mail, and the message is inconsistent or annoying feelings.

2. Know the value of the email address on your hand.

Regardless of the value of the e-mail address is very important, only to understand the e-mail address for the value of the company, can make the subsequent mail marketing has a huge economic effect. To determine the value of e-mail marketing, you need to understand the cost and other metrics for obtaining e-mail addresses.

3. Activate your customer list.

There is always a person behind each email address, so the response of e-mail addresses at different times is not the same, you have to understand that the email address is changing, and over time, many addresses may not be valid or are not responding to any of your promotional emails. So you have to create a marketing plan to get, keep, and activate your address list. According to your products or services, carry out different strategies, combined with customer data, these address lists to better use.

4. Clear the target of mail marketing effect.

Open rates, click-through, user orders, and the number of messages sent are not only important, but are important indicators of the health of the user's mailing address list. In addition to these indicators, you should also include the user unsubscribe rate, spam complaints, new user registration rate, and send failure rate can directly reflect the quality and performance of the user's mailing list index. Finally, we combine these metrics so that we can measure the effectiveness of email marketing in a clearer way.

5. Focus on the interaction between the user and the host station.

Through the mail user will carry on the related member registration, the on-line form submission, the product purchase and so on. Focusing on these actions will allow us to better categorize the user list and adjust the message content for better marketing results.

6. Make related pages to cooperate with email marketing activities

Driving users to login to the company's Web site or to browse related pages is often one of the core tactics of marketing personnel, but due to the welcome letter and user activation mail and other marketing links, we must make the relevant page to cooperate with the development of e-mail marketing activities. It must also be noted that the page needs to take care of the user's different circumstances and preferences.

7. Design, optimize mail template

The design and originality of the mail template page are usually the focus of the marketing staff. We must ensure that our email messages can be compatible with a wide variety of email receiving devices and software. This should cause us enough attention and will be of great help to win customers.

8. Development of seed Mailing list

Find some friends email addresses that make up the so-called seed mailing list and add to your customer mailing address list. The purpose of this is to ensure that you and your colleagues receive a beta version of the message for inspection, as well as receive a formal marketing email. Also, in the list, if you have different Internet providers, check your customer mailing list for customers who receive information about the number and content of messages sent in different areas.

9. Combination of multiple marketing models

Often, many companies combine email marketing and other marketing strategies, share data, and work together on marketing plans to achieve long-term goals. We should turn email marketing into part of our overall marketing plan.

10. Develop a coherent mail marketing strategy

Another benefit of email marketing is that it can be used over and over again. When an event is triggered, the system automatically sends a message to the customer. When multiple trigger conditions are combined, they are often referred to as coherent e-mail policies. This kind of strategy is very helpful to the enterprise's brand degree and the user loyalty enhancement.

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