10 Steps to teach you how to do content marketing and search engine optimization

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How do you evaluate your efforts in content marketing? Do you have an effective combination of SEO and social media? If your answer is uncertain or feels inadequate, please read on.

Perhaps you already know that we are big fans of content marketing. I have recently been the leading brand in the global search marketing industry conference in PubCon and soon after ses London (SES, search Engine strategie), such as SES SF San Francisco, ses Chi, Chicago. Pubcon,pub Conference, a tavern meeting on topics such as search engines, originated in a tavern in London in 2000, and some search marketing meetings were made on the presentation of "Optimizing content marketing", which was perfected after each lecture. The bottom of the post is my latest speech on the PubCon.

There are many definitions of content marketing, and my personal preference is to connect customers and brand goals through content.

The application platform for this definition is online, more specifically search, socialization, online pr, mail, and a specific ad, and I think a permanent definition must be broad.

Content connection--the consumer's buying experience is more and more closely related to content marketing. Consumers often need to search online and read ratings, consult social networking contacts, and finally buy them, which makes the sales cycle longer. In this context, the content is created by marketers, fans, social contacts, and even consumers themselves (asking open questions and even sharing a purchase decision and post purchase evaluation).

For example, suppose a consumer Google light bulb finds an article written by the XYZ bulb trader--five big money-saving tricks for buying a lightbulb. Consumers then read the comments of other consumers and then buy them themselves. After buying, she told People on Facebook and/or Twitter that she had found a good place to buy energy-saving bulbs. This example is not hard to see, the content of consumers, manufacturers and other consumers are well connected.

The importance of content in marketing and PR is incalculable. In the days ahead, whether it's a consultancy or an in-house marketing and PR agency, it's necessary to do better in creating content, monitoring content, optimizing and promoting content.

To make content marketing that combines SEO and social media more effective, you can follow these 10 steps:

Goal: You can't score without a goal. Many business issues, such as increasing sales, can be solved more or less through content marketing, including recruiting, PR to customer service.

Buyer role Analysis: What are the characteristics of your potential customers? Who are they? understand what they need and think about how to meet the needs of their customers while achieving their brand goals.

Keyword: Find the search engines and social media keywords that best represent your products and services.

Content and assets: Make a list of the content and digital assets that you are prepared to do in terms of keyword optimization and social outreach. The keyword is directed to the content so that the keyword's role in content search can be traced.

Editorial plan: Think of your brand as a publishing house, which means you need an editorial agenda that includes authoring, optimization, promotion, and measurement of content. If you understand the work of the newsroom, it's much easier to understand.

Implement SEO (SEO): Content creators should have keyword vocabulary, and have been trained in SEO to know how to use them. SEO is indispensable in the process of content authoring and publishing.

Outside the development station: you are likely to have seen the content release model of our hub and spoke. Creating content outside your site allows you to reach out to more consumers and join their camp.

Participation-communicating with others and expanding social networks will eventually broaden your reach and enhance your ability to participate.

Promotion: Include these two in your editorial plan and content marketing process: the content promotion of social networking and the destination of your creative outbound content.

Measurement and improvement: Identify key performance indicators that reflect your engagement and engagement processes. Find out what's useful and what's not, test it and improve it repeatedly.

This is only part of the list, and includes other aspects, especially in the planning of content regulation and reuse. If you are a business-to-business marketer, how do you use content marketing in your online marketing mix? What difficulties have you encountered in applying SEO and social media?

This article comes from @s1984, translated from tournaments to decoupled Content Marketing & SEO, @S1984, Belle, a social media enthusiast, is currently looking for a job related to social media, located in Guangzhou, There are social media marketing, English translation, foreign trade-related enterprises If you need to recruit, you can find her, thank you.