10 Tips for coupon marketing? (Group buying website applies)

Using coupons has become the hottest thing on the internet, with Groupon and lihttp://www.aliyun.com/zixun/aggregation/18902.html ">vingsocial," the August 2 news. Recently in the United States Science and Technology information blog TechCrunch organization of an event, the relevant professionals on how to use coupons for entrepreneurial enterprises to discuss, TechCrunch and summed up 10 points:

1. Consumers are divided into two types: planned and impulsive

Planned consumers are willing to take the time, list, look through the product book, view coupon sites and cut coupons at home.

Impulsive consumers will be tempted to make purchase decisions in the physical store.

In order to take care of two types of consumers, businesses have to make a way to kill each other: the family (for planning) + stores (for impulsive). For impulsive consumers, for example, it is necessary to attract their attention with advertising or promotional activities.

2. Product strategy varies from person to person: loyal, changeable, neutral

Loyal: To encourage brand loyalty consumers to buy more products, such as "buy two to one" promotional activities.

Variable: Consumers with brand loyalty are sensitive to price. So you can attract them by simply setting a little bit more than the main competitor.

Neutral: Providing a trial usually allows the user to continue using a product.

3. High-end products to "pretend" no discount

In the concept of consumers, high prices mean high quality. High-end products need to be carefully positioned in the elite segment of the market discount and promotional activities. The way luxury brands are successful is to provide high quality free samples, as well as to provide a more high-end appearance and texture.

4. Develop the promotion model according to the purchase cycle

Every product has a shelf life, so businesses should consider this when considering how best to get consumers. But today's technology has made it easier to find target consumers.

5. Consumer positioning is a double-edged sword

The positioning cannot be too accurate, or you may miss the opportunity to increase market share. Many products are still suitable for direct sales.

6. Low exchange rate does not mean no effect

Although the coupon exchange rate is very Low: 0.5%-1% (based on the data provided by the CMS), but the introduction of coupons is also creating influence. Consumers recall having seen a coupon. Therefore, even if they do not Exchange coupons, they will buy the promotional product.

7. All promotions should give consumers a little pain

Let consumers do something to get coupons. "If consumers get coupons without any difficulty, businesses will feel that discounting doesn't work, or it doesn't help change consumer behavior," he said. ”

8.360 Degree Marketing

Now that the QR two-dimensional code is available, businesses have never been so easy to interact with consumers through a variety of ways. For brand penetration, it is important to interact with consumers anytime, anywhere.

9. Create own Currency: Virtual currency VS. Real currency

If you use a virtual currency, consumers can change their spending plans casually, but if you use vouchers, consumers will have to go to places that support the exchange and make sure the payment is safe.

10. The shopping process can not be slow

Try to simplify the buying process for consumers and retailers. You don't want to let consumers go in the middle of a purchase.

The current latest coupon marketing innovation is: The coupon is integrated into the membership card or shopping cards, can be redeemed when shopping.

Source: Tencent Science and Technology Tracey Xiang