19 Floor: Weaning "The mother newspaper" Yong Chuang Community "rich second generation"

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Registered users more than 40 million, annual revenue of more than 1 200 million, derived from the paper media 19 floor after nearly a decade of grinding, become the largest local life service community website. Received 60 million yuan in financing last year.

Traditional media transformation, the system is not around the ridge. 1 9 floors in 2 0 0 1 years online, but not until 2006 began to operate the company, with the system "force" market awareness. The 19 floor does not have this whole media new business card, although it "Dad" is Zhejiang Hangzhou daily newspaper group belongs to the City Express, but it is only a simple website. As Wang Zhenyu, senior vice president of the 19 floor, told the media, the biggest burden of traditional media on new media is ' daughter ' over-reliance on ' her maiden '. Can not jump out of the original thinking routines, only to be reduced to traditional media accessories, founder Lin Yu and team after exploration, only to finally determine the local life to serve the community's general direction, reversing the past one-way reader awareness, two-way user awareness transformation.

Positioning on the 19 floor of users more than 70 are women, the team based on female users in Friends, marriage, decoration, fertility and other stages of the characteristics of targeted mining needs. Especially for the mother this main group, 19 floor for them to set up "children's parents chat room", open up "B-B hypermarket" and so on.

Community website to connect with the atmosphere, online sticky users, 19 floor began to explore O 2O. To the wedding for example, many netizens in the community for marriage purchase demand posts, tactile sensitive businesses in this smell of business opportunities, and the 19 floor just as a platform, the resources of both sides to integrate docking, landing marriage Procurement Conference (formerly a "Marriage Fair"). Local businesses and would-be local brands have become target customers on the 19 floor, with revenue 70% from online and 30% from offline.

As a competitor, Deep South China's local Life service community website mother Net C E o Yanggang in the interview with South reporters that the 2006 when the Internet is still very small, traditional media still dominate, 19 floor with the help of traditional media to establish their own visibility, but also for it brought the original user. 2010 years later, the 19 floor and the traditional media away from the relatively far, independent companies, independent operation, its "background" is a new media ideas, many traditional media transformation has not turned into, is the difference in this. After so many years of precipitation, now the 19 floor service has been integrated into the user life needs of all aspects, which is its biggest advantage.

Yanggang that, in general, the key to the success of the 19 floor transition is to seize the opportunity ——— 2006 to 2009 is the growth of the Internet, now if there are traditional media transformation Integrated Portal community, I am afraid that there is not much opportunity, because micro-bo, micro-letter has been developed. He felt that the future can only go to market segments, such as vertical community, he is more optimistic about the 19 floor of the Marriage Procurement Conference ideas.