2015 +, technology + marketing can also set off what waves what flowers?

A few days ago, a few friends asked a very interesting question, he said 3D cubs this augmented reality technology can be implemented with H5?

The answer is yes, first look at an example:

The example above is an augmented reality Web application with HTML5, just running on a PC browser.

Theoretically, H5 realize the augmented reality already has certain condition: mobile phone performance enhancement (CPU&GPU), micro-letter Js-sdk open, micro-faith browser this special platform. Of course, a technology from the feasible to mature application will take some time, at present, we still do not see mobile end H5 case, but fortunately, there are already companies to do such an attempt, I believe that soon we can see.

3D Bear's popularity seems to imply that 2015 marketers have a busy, in addition to H5, there are AR. If you're going to do an AR application, whether it's in the form of a native app or a potential h5+ar, you should understand what kind of technology it is for you and the future technology provider to collaborate more efficiently and not be fooled.

Following this simple AR example, the principle of AR technology is introduced, it establishes the connection between virtual space and real space through the identification of the Mark object, and realizes the effect of scene fusion, which is also the AR technology used by 3D Cubs:

1, the preparation of the computer-marking identification. The black squares in the picture are the markers, and the computer first needs to "remember" the logo through the camera.

2, when the computer from the image recognition of the logo, will be based on the logo to establish a three-dimensional coordinates, and this three-dimensional coordinate is actually the three-dimensional space of the virtual world.

At this point you may have questions, the symbol is two-dimensional, but why the computer can establish three-dimensional coordinates? This involves the perspective principle, the change of the marker's deformation and size will map out the third dimension, which is actually the sense of the human eye, if you see a square piece of paper into a diamond, Would you be able to approximate the angle of the slip of the paper, and likewise, the paper would be smaller and you would know that it was far away from you.

3, at this time the real world three-dimensional space and virtual world of three-dimensional space has been through this symbol "connection" up. Next, the computer only needs to be in the three-dimensional space of the symbol to draw in real time, can realize the virtual and the reality seamless connection, as shown in the following figure, the computer draws a square on the white paper:

Of course, in addition to the identification of signs, AR Technology can also identify the human face and other features of the Dongdong, see the above example if you do not have a very intuitive feeling, you can see the following several examples, do not need you to download the app, because these are used HTML5 do online Web application, Prepare a chrome or Mozilla:

Fitness Dance Machine: Yes, this is a simple dance machine, but with a very high-end body sense technology, but small series of parental test, really difficult.

To be beaten: to judge an action by face recognition. Although it is a fight game, but I do not know what the other side will be a fist.

Http://url.cn/a0d3ha

★ Seesaw: The biggest difficulty of this game is not how to play well, but that you do not know the rules of the game, if you are interested, just try it.

The application prospect of AR technology in brand marketing?

This technology in fact appeared in the 90 's, limited by software, hardware and system performance factors, AR technology has not been widely used, of course, there is another constraint: market demand.

Infrastructure determines the feasibility of the application of technology, but the market is always the most powerful driving force for the application of technology, like the 2014 HTML5 technology, benefiting from the micro-trust browser This super portal and the natural HTML5 platform (in fact, the portal effect of micro-trust browser is equal to the unified browser standards, Solves the problem that the HTML5 runs across the browser, also solves the arrival question, at the same time, another important impetus, is the user to H5 "the screaming" experience and the massive brand side marketing demand.

If AR technology can be popularized in 2015, it must solve the two-end problem: C-end (consumer) and B-end (merchant). In the United States appeared a Blippar, is currently 5 million users, 750+ brand. What does this application do--augmented reality advertising platform.

Users can use the Blippar scan with Blippar logo images, street ads, to enjoy the enhanced reality of the unique consumption experience

In fact, Blippar solves two problems: 1, through platform aggregation reduces the user cost, originally different augmented reality applications need to download a lot of apps, but now only in one app. 2, for the merchant greatly reduces the development cost and the user arrives the cost.

Therefore, the first development direction of AR technology is advertising platform, the most likely is micro-letter. Imagine adding the "AR augmented Reality" feature to the micro-scan, instead of scanning the two-dimensional code to jump to a very monotonous Web page, the user sees 3D animations, such as scanning the Super Marine movie poster, seeing the movie's 3D trailer, or scanning KFC commercials to see the whole production process of KFC's safe chickens, See any safe chicken, you can click it to jump to the chicken's personal homepage ...

The second development direction: Html5+ar. Back to the question mentioned at the beginning-what happens when you use HTML5 to do 3D cubs?

Let's take a look at what the user experience 3D bears need to do: prepare two mobile phones, a download of the 3D Cubs app, and a download of the designated logo image, open the app and scan the markers. In fact, businesses in order to reduce the cost of users have done some operation optimization, the General AR approach is to allow users to prepare a printer ...

If you are a merchant, you will need to pay higher costs: Develop app (3w+), promote (0~X). The promotion cost here is an indefinite number, if according to the ordinary app promotion way, CPA in a few dollars level, if through the soft text implantation, that float quite big.

Html5+ar solves the problem of C-terminal and B-terminal cost, HTML5 's fast iterative and cross-platform features will solve the problem of using cost of the former, while for B-end, it solves the problem of user arrival and effective transformation. If the 3D bear is a H5, then the user's path from seeing a friend blueprint, to experiencing, to producing a valid click, will be greatly shortened. The low cost of use leads to a wider spread and a higher effective conversion rate.

KFC once made a creative spread in India, they developed an augmented reality app, users can scan different denominations of paper money, see the corresponding can buy KFC package, the goal is to make the Indian people think KFC is actually not so expensive:

KFC's example has a lot to learn from: living in handy media (paper money), products and the strong link between the idea of communication. This is the key to AR's ability to explode energy in marketing, and its media is not like a two-dimensional code is a superfluous thing, but is lovingly in the user's life, such as the renminbi.

Finally, the app downloads 35000. This number does not look very good, if the whole idea with H5 implementation, what will be the effect. Leave it to everyone to imagine.

2015 +, technology + marketing can also set off what waves what flowers?

If a word is used to describe the impact of the two-year technology on marketing, duang~ now has no word more expressive of this unspeakable state ...

Micro-letters in early 2015 released the JS-SDK, which is H5 to the next step of the strong momentum of prosperity. The emergence of 3D bears seems to show us the potential for new technologies to be used in marketing. Ibeacon's more sophisticated applications and the combination of micro-letters are also signalling that precision marketing is heading for a more exciting phase ...

2015, Technology + marketing will also explode what energy? What is the value of these seemingly promising new technologies in brand marketing?