2015 must know the new trend of SEO

2014 is a year of SEO turbulence, the introduction of various algorithms, the site a night without rankings, no traffic, you have been overwhelmed feeling. But some websites are not affected at all, why? Is the so-called general standing, not in advance of the waste. So 2015 New Year beginning, whether you for the New Year SEO work ready, 2015 SEO new trend, worth you to think!

SEO Trends

First, the user experience

In the 2015, SEO will put more emphasis on providing users with what they really want, a trend that has spawned another, more important practice, providing the highest quality user experience possible. The site is good for users, as well as search engine friendly. Useless to users, search engines will not like. Search engines are looking for the site to give rankings, is the user experience a good site.

Second, pay attention to the quality of the chain

Now the chain is no longer a number of times, outside the chain is not necessarily ranked good, Baidu more focus on quality rather than quantity. Therefore, in doing outside the chain, must change the idea, not just to do outside the chain to do outside the chain, do not consider the user's needs, can not bring the flow of the site outside the chain, the weight of the site to promote is not helpful. Baidu advocates of the outside chain is natural, harmonious, sharing, to help the User a page link. Therefore, seoer in doing outside the chain, in addition to focus on quality, consider the needs of users, but also to do the nature that better!

Iii. Socialization of media exchange

In the web1.0 era, the content of the site is the creation of Web site editors, voting is also between two sites, the traditional search engine algorithm is based on the site to establish a hyperlink algorithm scoring mechanism. But in the WEB2.0 era from user-oriented to content demand, the emergence of a series of changes in all the power of search to the user-led, facing the future of social media and SEO integration expansion is spreading rapidly. After the ranking of the site has to take these factors into account!

Iv. Mobile Search

With the rapid development of mobile internet, mobile phone search market share has passed through the PC side. Previously only on the computer to complete the shopping, chat, information acquisition and other behavior more and more inclined to mobile devices.

Mobile End of SEO optimization, the first to build mobile site, you can use Baidu site app creation, can also be built. If a site does not support mobile browsing, it will naturally affect the user experience, ranking of course will not be good. At the same time also to ensure that the opening speed of the site, if the site open speed is also very slow, will also affect the ranking of the site, you can use CDN acceleration to enhance the opening speed of the site. Finally also need to do a good job of web site matching.

V. Video content

Users are less interested in "boring" text content, the demand for video content is greatly improved, the data show that there is video content to attract users to read and share, with the development of search engine technology, video content will be more suitable for the appetite of search engines will be easier to get better rankings. So, your site can do video, haven't done, quickly put the video on it.

VI. User Tracking and analysis

In the 2015, the user pursued something that Seoer needed to focus on. For example, if some users on a social networking site complain that a site lacks some content, then SEO knows that they need to write something that is more useful to the user. Focusing on users ' comments on social networking sites, blogs, and even online surveys can help you figure out what you need to put on your site. You can also use statistical tool data to analyze the user's behavior, improve the site's search optimization.

As user tracking and analysis becomes more common, viewing and analyzing user behavior and feedback will have a significant impact on SEO strategies in 2015.

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