20/80 Long Tail Law and its network marketing case

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The long tail simply says that when the goods are stored, circulated, the venues and channels are wide enough, and the cost of production is so steep that individuals can produce and the cost of goods is drastically reduced, almost any product that previously seemed to be very low in demand would be bought as long as it was sold.

Marketing Articles

Example: A bookstore sale of books is limited, but in an E-commerce site, you can freely on many bookstores placed on the partial door books, a year may only one person to buy a book! It's just a piece of data on the web, and it takes a bit of space in a bookstore.

The 20/80 law refers to the result of 80%, often from the source of 20%. For example, for a company, 80% of the profit is often derived from the 20% best-selling products, 80% of the profit from the most loyal 20% of the customers, 80% of the sales or profits from 20% of the most successful network marketing channels or investment, 80% of sales from 20% of the best sales staff.

The reason is that the long tail theory is premised on the fact that the sales channels are wide enough and the cost of goods delivery is low enough.

In doing E-commerce is also, sell a product if you sell a product competitive, for a large company is a delicacy, but for a small company or individual, there is no competitive, all parties do not have the advantage, do the site is also, the mainstream of the site for individual small companies is not the competition of large companies.

Example: "Blog Net", but later Sina did a Sina blog instant more than the blog network

Example: "SNS community", Tencent immediately up a "QQ space"

So for the power of our thin, long tail is the only way is also a good marketing tool.

Search Engine Chapter

Keyword selection

Do seo people know that keyword selection is the first step to optimize the site, as far as possible to choose a higher conversion rate of keywords

Example: "Left-carnitine", "left-carnitine that brand good", "Taobao left-carnitine", it is clear that the first keyword flow is greater than the following two, the second flow is greater than the last, but the conversion rate, the third more direct, because this is Taobao's direct customers, the relative optimization of the difficulty is much lower than the former.

Content Long Tail

Small Web sites may not attract large amounts of long tail traffic on the number of pages. But in the copy writing process, should fuse as many long tail keywords, highlighting the site related.

Many large websites may be in a short word on the top of the rankings, but their large number of traffic or from a large number of long tail keywords, so we do not ignore the existence of the long tail and in doing search engine optimization when blindly to pursue a short word flow big keywords.

The long tail of profit

Although the average website can not reflect the power of the long tail from the traffic, it may also reflect the value of the long tail in the possible profits. There may be several reasons why long tail products have a higher profit margin:

1, the flow is too small compared to the door people do not want to do

2, competitive small price and profit will be higher

3, search engine bidding cost is lower

4, low marketing costs, high conversion rate, small sales but contribute to a large profit

Summary: Do not ignore the long tail, for a novice webmaster, individuals or small companies, the long tail may not bring big profits. Long tail need long-term accumulation is not to be able to reflect the incisively and vividly, in the long-term accumulation of the process can also slowly turn to short words to get the first word of a large number of traffic, network marketing expensive in the persistence and creativity.

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