269 Email Marketing Guides Articles

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e-mail marketing is believed to be a number of business-oriented enterprises to promote the operation of the choice, once there was a mail marketing master bombast, said that as long as he has a computer connected to the Internet, he will be able to enter 100,000 gold, and do not say that the public's statement is true, only this can be seen in the powerful mail marketing, the problem is also doing email marketing, Why do others get rich, but you still in vain do not work? Here's a detail question, and listen to me slowly.

First, valuable mail content

This is a cliché, the content of the mail, especially the content of the first email, that is the soul of the mail marketing, you can open your own mailbox, filter the recently received ad mail, to see what kind of content most attracted you, this is your blueprint! Of course also need to pay attention to the overall design of the mail and matching map color, These are in the previous "Six big mail marketing precision Skills" has detailed discussion.

Second, before sending the test

Look at the design of the mail, please control your excited mood, and first test to send out, you also know open mail is red fork how annoying, if plus each link is "This page can not show", I believe that no one would like to receive such an e-mail! Of course, individual typos will not cause the recipient too much aversion , but for professional reasons, or change it!

Third, ensure the delivery rate of mail

This is, of course, the most important, if the message was intercepted by the spam program, or was hijacked by malicious intruders (now boring people really many ah!), how to do? Not to send the client's mailbox, all efforts are in vain. You need to be wise. Before you send marketing messages, you choose a professional enterprise mailbox, they will be with the blacklist organization to obtain mutual trust, and signed an agreement, so that your mail (certainly must not be spam) unimpeded!

Iv. Segment Recipients

Classify your list, according to different users design different key to the mail, do not bother, this will make your email marketing success rate greatly improved Oh! Everyone likes to be specially cared for. However, the excessive subdivision, will greatly increase your workload, so remember enough.

The cycle of sending messages

Manto, the business people who have been bombarded with spam are more in need of special attention, unless the special agreement (such as daily shopping guide or daily jokes), it is best to follow the general period of forgetfulness separated for a period of time to send, and consider the period of delivery, our proposal can be sent before work this time.

Vi. 28 Principles

Learn appropriate to give up is necessary, mail marketing is also in line with the classic 28 law, that is, 20% of the recipient is your 80% customers, so be sure to firmly grasp this part of the user's psychology and needs, mail content and the design of the page should be targeted to them.

Seven, summing up experience

Good sales staff will always carry out a phased sales experience summary, to improve the choice of sales target and breakthrough point on the targeted, mail marketing is the same, constantly adjust your marketing strategy, in practice to optimize the program, is the success of the mail marketing.

Article Source: 269 Enterprise Mailbox (http://www.net269.cn), reprint please specify the source!