3.15 Unexpected random talk about network marketing know-how

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The annual Consumer Protection Day is coming again, the national cities and counties have carried out the relevant publicity, services, consulting activities to protect the rights and interests of consumers. For example, "the capital Airport held ' 3.15 International consumer Rights Day ' activity", "Jincheng held 3.15 International Consumer Rights Day Symposium", "Ningshan Tong to carry out 315 large-scale consulting activities to establish 12315 rights brand", "Hebei Airlines held 3.15 consumer and safety promotional day activities", " 3.15 Resist the false propaganda vehicle express again to emphasize ' a price ' and so on.

Every year, when the 3.15 approaches, the industry and Commerce departments begin to conduct raids on counterfeit and shoddy activities, and invite experts to provide advisory services to the public. But the temporary surprise inspection effect is limited, and can not play a big role, coupled with the consumer through the industrial and commercial sector for many years the usual means of crackdown, has basically been able to ascertain the trade and industry Bureau's "hole", there are really fake and shoddy products, in the vicinity of the 3.15 they are all very The trade and Industry Bureau surprise inspection basically will not have the harvest, therefore the consumer expects is every day is 3.15.

For businesses, is it really smart to "destroy" fake and inferior products at the close of 3.15? wrong! The consumer group of businesses is not the business sector but consumers, the need to win "favor" of the object is also consumers, so all business initiatives should be from the consumer's point of view.

So what should be done? In addition to selling in the form of stores, what are the tricks to follow in internet marketing?

Tip One: Increase potential consumer groups

The site has a lot of hits, but there are very few consumer groups. The vast majority of visitors are quietly, browsing through the site and then quietly gone, virtually wasting a lot of potential consumer groups. The reason for this is probably because you do not have the details of the site, such as the contact did not stay, the product information description is not detailed enough, no pictures and so on. So small make suggestions, do the website must pay special attention to the details, try to make every visitor can become potential consumers.

Know-How Ii. "seduce" potential consumers through customer reviews

Most people in the purchase of products, there will be herd mentality, feel that everyone approved products will not be wrong. So we can start from the consumer's psychology, through the open customer evaluation platform to the product to "seduce" potential consumer groups to buy products, the desire to become our real consumer groups.

Third, the pursuit of the pursuit of consumer groups to buy again

After successfully turning a potential consumer into a real consumer, the next thing we need to do is stir up his desire to consume again. can use the coupon strategy, consumer consumption after the completion of a coupon to give him, the product is good, he may be again next time to spend, if they do not need to be able to donate coupons to friends to spend, so that our consumers will be one more. With this development, we can build a huge consumer group.

So, to avoid the 3.15 trade and Industry Bureau surprise inspection is not smart, winning consumer trust, set up a fixed consumer group is marketers to the right path to success. The first draft of this article by the full network http://www.307788.com provide, A5 Webmaster station starting.