3+2 model theorem of network marketing of Enterprise website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In recent years I have been engaged in corporate website planning and marketing work. Based on the general business owners of the Web site marketing vague understanding and some confusion, as well as some of the large number of burning money to see the customer pay the question. Here I give the general webmaster and enterprise marketing personnel to do a simple analysis, with a minimum of money to make the best marketing results. Easy to start an enterprise website, difficult to operate. The main performance in the company's goal is expected to be far away. Next I'll talk about 3 big things and 2 little things.

The first step: Network Marketing planning

We want to make clear what business owners or bosses need to achieve through the Web site, is the role of word-of-mouth construction display, or to achieve the auxiliary line sales improve performance. In general, there are two issues. If it's the first, it's easier to maintain an enterprise's image on the network. Only need to keep in search related words in the home page or the first few pages do not appear negative information to affect the enterprise's reputation can be. If it is the second, we have to according to the Boss positioning keywords to promote marketing, keyword difficulty size can see the ability of the ego and business owners of profit expectations. In this case, the business owners want to find their own corporate web site, to understand their products, to reach more orders. We'll get to the next step.

Step Two: Build the marketing website

This step must not be sloppy, here said that the careless is not to say that the site builders to build the site much good-looking, nor to achieve a lot of functions. Website planning production staff, to remember: the site should have credibility, persuasive. Here is a situation, I have seen a business owner complained to me: "The site is very beautiful I do not have customers to buy it." I observed his website, the home page is mostly pictures and animation, is said to be invited by the famous designers in Taiwan to do, which only chat about 20 words about the enterprise introduction, the product has no independent page display. The most lethal is the product picture can not see what is the product, at first I thought it was selling hair? Later he said it was a turbine. There is also a business owner to pick up the cheap, make a website to ask people to spend only 500 yuan. But his site is also in the Baidu home page, but still no orders, this is why, I looked, this page is very simple, it does not look convincing and credible. The Netizen one browsing, certainly will have the suspicion to this website more or less, is not the cheater company. So keep in mind that websites don't have to be flashy or crude, lacking credibility and persuasion.

Step three: Get accurate flow

Here to build a good site we want to analyze how to obtain accurate flow. What do we want to get through online marketing? Analyze the needs of customers who are our customers? Analyze where our users can find it? To promote the enterprise website according to the user characteristics? As a result of the last step we have done the website, next we conduct the user analysis promotion. On the one hand, we can optimize the key words to the home page or buy a bid, to get the first page to display the opportunity to get network customers. On the other hand, we must make the promotion plan according to the product characteristic and the user group. This is a more long-term and need to work hard to do. For example, there is a business owner needs to carry out the network of automotive glass, this part of the end customers who? Part of the owner of the private car, part of the car owners. But car owners generally better care of the car, so they mostly choose 4s and auto parts shop, while the passenger car and truck glass is a higher loss, this part of the market is more, but the owner is not directly online to buy glass, even if they buy they will install it? Most car owners get information about the glass on the internet just to compare prices and quality. And the real big household is the dealer, because only they will form a strong product purchase demand. For end customers, I make a clear description of their product information and classification and price, and when browsing each product, indicate whether to check the installation shop near the line. As well as contact information and reporting calls. If it is a reseller browsing, there will also be agents of the price advantage of the display and Enterprise qualification and affiliate Network information. So both kinds of methods can make the demand of the net name get the biggest satisfaction. Their site has had a noticeable effect over the past few weeks. Dealer Network opened up 14, business customer service agents to deal with the consumer issue of an increase of one person.

Fourth step: One foot to facilitate trading + diagnosis optimization Improve transformation

On the one hand, make a deal. We have to attract the attention of customers, in the customer's intention to purchase, strengthen the online customer service construction. Conduct the final online negotiation to achieve the transaction.

On the other hand: diagnostic optimization improves transformation. The data for the day to diagnose the customer's behavior, as well as the effect of optimization. View the Customer browsing page, analyze the time of stay, analyze the antecedents. Search site keyword rankings, do a good job of supporting the promotion of optimization. Finally I wish you all the Internet marketing can step by step closer, the effect is outstanding. This article is published by Guangzhou Recruitment Network (www.gzrencai.com), if you need to reprint the source.