360Email Lecture: Holiday mail marketing strategy New Year's Day Qi exerting force

As the internet shopping gradually into the ordinary life, more and more users to join the ranks of the network, the power of the Internet users between the competition has never stopped, and seize the holiday to develop e-mail marketing planning, but also become a regular business enterprise, which Christmas and New Year's Day is the most recent holiday mail marketing planning of the most important.

360Email Forum for the holiday Mail marketing strategy for special lectures, in accordance with the mail marketing market under the premise of the festival marketing activities to plan effectively, and do a good job of marketing preparation and response measures, in order to ensure that the holiday activities in the user access and sales growth, Below 360Email for you to uncover the holiday mail effective policy formulation.

Holiday Mail marketing purposes

The use of festive atmosphere, festivals, we can do a lot of things, such as new product recommendations, promotional activities, enhance the number of visits, increase brand reputation or with the festival to introduce limited goods, no matter what the choice of holiday mail marketing activities, we must first determine our marketing goals, so as to achieve a multiplier effect

Make a holiday marketing strategy

For the different holiday characteristics of the project planning, according to the actual planning situation and cost and effect of the expected measurement, can choose mail Marketing and other promotional channels combined to make it a whole, or only for mailing list users for exclusive mail marketing.

Festive features are more popular

It is necessary to plan mail content closely around the festival characteristics, the survey shows that in the mail sent statistics, nearly half of the volume from the current festival in line with the promotional messages, so according to the festival features such as Christmas tree, Christmas gifts, spring goods, suits and other key commodities is very important, If the lack of such characteristics can be the characteristics of the festive atmosphere into their own products, can also get a good response.

Message Theme Dust Out new

For the theme of mail marketing, many businesses are using the same routine, the user looked not easy to produce impressions and no stimulation, more difficult to stand out from many messages, the proposed message theme with the following characteristics: concise, relaxed and happy, very impact, photographic memory.

Try different Promotions

Promotional methods in fact, the same as the subject of the mail, the same promotional methods each year to keep the same impression, in the usual promotional techniques to optimize innovation, so that discounts more fun also looks more cost-effective, this can bring unprecedented user experience and goodwill, suggest in the innovation when avoid to the user to buy trouble.

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