360Email: What you don't know about email marketing Topics little Secrets

Mail marketing theme in the mail marketing process plays a pivotal role, often many customers complain of their own http://www.aliyun.com/zixun/aggregation/9057.html "> mail opening rate is not high, the user refused to reject phenomena, over the long term, Not only does the data not improve, but to the marketing has brought difficulties, as the user refused to report more and more, your mail will be evaluated at any time as a spam risk. So after marketing arrives in the Inbox, what kind of theme can get users to stare?

We can try to think about it from the user's point of view, imagine who wants to receive emails that have nothing to do with themselves or irrelevant? In fact, it is not difficult to find a secret in the mail subject that you may not know yet.

Secret One: Note the length of the topic

Some data show that the number of words kept in the 20 characters long title of the open and click Rate is higher, so we have to consider how the characteristics of the condensed into the 20 words to show to the recipient, so that it voluntarily open the message view. In addition, compared with a word to express the theme of the message, the theme of too long the number of words can not be all the effect of the display is also poor. Suggested that the company name, important information and prices in the position before the higher, not only can let the recipient can see the focus, but also conducive to the establishment of brand image.

Secret two: Keep the format simple and plain

Avoid too fancy heading style, eliminate bold fonts, various modal particles and strange punctuation, the recipient will automatically filter out what looks like a promotional email or full of dangerous mail, directly deleted and blacklisted the chance to greatly increase. It is recommended that you make a friend or a caring atmosphere type, such as: "Hi Lucy, today's limited discount, do not want to see?"

Secret three: Highlight the theme of personalization

Imagine you in the same discount promotional emails, see a matching user information optimized personalized mail, will immediately point to browse it? Many companies have begun to add recipient nicknames to their themes, which can appear to be more intimate with recipients.

We can further deal with the theme on this basis, such as the fuzzy information based on the user's actual situation optimization, or through gender, geographical, preferences and other aspects of further accurate delivery. We need to collect the details of the users in the mailing list and create different activities to attract them, which means that they need to be more focused at work, but the actual results are gratifying. When the user is required to provide the right product for him, the transformation can be achieved far more than just add a nickname title.

Secret four: Discover user interest points

Now we also need to use some tips on text editing, which requires discovering the user's point of interest, prompting them to open the message. Announcements or major news sharing methods: Many people pay attention to industry news or company information; users are always curious: the effect of keeping the user curious and imaginative is good; it brings a sense of urgency: generally used for activities, discounts and other types of mail, emphasis on time or quantity to urge users to make action. The benefits of direct elaboration: the benefits of this message are intuitively expressed in the topic, and what helps, such as cost, time.

Secret five: The subject is consistent with the content

The topic and content must be consistent, which is essential to ensure brand reputation and the user experience, and other parts of the message will appear as a preview, so do not ignore the Optimization preview section.

Mail Marketing theme Writing seems simple, in fact, in a sentence to both express the characteristics and let the recipient at first sight is not easy, but no matter what type of mail sent, should be repeated testing the title of the change, only to find the highest matching degree of title, in order to obtain a truly valuable users.

360Email Mail Marketing Introduction

360Email (www.360email.cn) is an integrated member mail marketing service provider, providing customers with reliable mail marketing services and effective solutions for all major areas, striving to create maximum value for users. We adhere to quality service, success plan, the concept of true effect, has been more than the user's affirmation and praise. 360Email has a good reputation in the industry,

Technical Service excellent service team, and has the industry standards in line with the service system and confidentiality measures.

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