4 options for improving precision flow and SEO

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To improve the quality of traffic from search engines, just focus on the keywords that represent the visitors you expect. If you want to sell "Beijing Asian Games Village Apartment", you aim for the exact address of the apartment, not the term "apartment" in the broadest sense. The finer you divide, the more accurate you can target potential customers. This is the precise rule of search engine optimization.

Accurate keywords are the breakdown of keywords. They are the most direct users of a Web site search the search engine keywords, often is modified or multiple modified, "adjective" + broad "keyword" form of the combination, and "adjective" more, the more accurate keywords, such as "Beijing to Shanghai business discount ticket." Accurate keywords have actually become phrases. There is also a person who is accurate keyword "long tail keyword", but "long tail keyword" is not necessarily "accurate keyword".

The precise flow is the search engine user to visit a website when searching the accurate keyword. Because the precise keyword is to have the maximum flow of the broad word is modified or multiple modified, search accurate keyword users are also gradually reduced, the more decorated, fewer users, such as the search "Beijing to Shanghai Morning discount ticket" people must be more than the search "Beijing to Shanghai Ticket" less people.

The benefits of the precise rules are reflected in higher visitor-customer conversion rates, lower costs. The benefits are also reflected in the fact that visitors have a clear purpose and it is easy to get a better experience browsing the site.

This search marketing strategy produces 4 kinds of dialectical relations and choices.

The first option: lower input, better flow.

For many webmaster, this model is not difficult to achieve. As long as the keyword has been used in the site again "format", the original unreasonable place to change, adjust the layout and content. There are a lot of free guides on the web that teach you how to optimize your site. Chaozhou SEO Blog also has a lot of experience to share.

The disadvantage of this choice is that the flow of harvest may be low. Simple optimization of your content will bring you a lot of rankings, but these rankings are relatively low traffic, no competitive keywords. These rankings are not necessarily very forward.

If you are trying to start with SEO, you can choose this.

The second option: better flow, lower input.

There are a number of ways to improve the site to attract accurate traffic: do a good job of keyword research to find more search words, develop new content to adapt to new found search terms; strategic links; PPC bidding ads.

The least expensive is the keyword research. Dig out more keywords that fit your site, and use these new keywords to rearrange the content of your current site. This measure will undoubtedly give you a new growth in traffic.

The development of new Web content may not cost too much resources, most enterprises have a large number of content, such as sales information, technical information, published articles and so on. All you have to do is stir up these cold, add new keywords, and move the information back to the site.

The third option: more traffic, lower input.

The alternative is to try to find the hottest keyword you can compete with. It's a very difficult road to take and it's hard to work.

The fourth option: more traffic, more input.

With this model, we must invest a lot of money in the most competitive and most popular keyword. If you think that there is a popular keyword is worth pursuing, you can first use the auction advertising to buy the keyword ranking, and then see if the word can really bring you a high conversion rate of traffic. If so, then this word may be the most you need to aim for SEO.

The method of this experiment will cost you a lot, but you can find out if your website is competitive.

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