4 ways to get your Twitter and subscriber numbers up fast

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This article was originally contained in 500.co, author Mark Saldaña. The article is about 4 ways to get Twitter to go up and sell it through Twitter. Although the social media we use more often in China are Weibo, micro-credit (public subscription account) and so on, but believe that the text of the proposed powder also apply.

The main business of your company is certainly not to send Twitter messages. But social networking is a very cheap way to broaden your audience and potential customers. The great thing about Twitter is that it's a fantastic choice for experimenting with the masses. You don't have to do crazy things, you just need a few different techniques to see the changes in the statistical effect. You can use the following tips to quickly start Twitter marketing:

1. Regular push

It seems like a cliché, but I can't help but point out that many times I went to see a start-up company Twitter and found out that their last one was 2012. If you want to go up the powder you have to push it all the way. And that doesn't mean you have to hire a social media commissioner, and if you use a timer, you can prepare a bunch of content earlier in the week and then release it in a few hours. Also, because many customers are not in your time zone, don't feel bad if midnight sends some Twitter messages.

Nobody wants to be concerned with a Twitter account that looks like a dead man. So be sure to keep the regular frequency when you are online, make certain that your user profile has a profile, title image, and background image. Do not use the default bird egg head.

2. Tell the users to come and watch me naked

If you already have a lot of product users, or bloggers, pull them up on Twitter by getting their names clearly displayed. Put a focus button on your product or site to get people to view your Twitter material. The Verge and the buffer, in their own official blogs, have a well-designed, non-intrusive way of attracting attention to Twitter.

If you have a mobile application, you should quietly prompt the user to focus on your Twitter account, as long as it is easy to hint somewhere in the application because the user has logged on to Twitter on their mobile device. Any time you write, present, or create content yourself, include your company's Twitter account. If you give a speech at a conference, you will have your company's Web site and Twitter information in every context of your slides. Don't forget to pass the slides online after the meeting to get more exposure.

3. Share content and don't take users away from Twitter

The most suitable for the content of the push, is not to bring users out of the content of different sites. Photos (uploaded by Twitter itself instead of third-party tools), videos and slides are displayed in the timeline, so people don't have any reason to click and then navigate to another site. They have a greater chance of being pushed around. Here is an example.

If you want to publish an article, take a few minutes to find a short, concise feed, or a new title.

The topic is "Why worry about entrepreneurial competitors is ridiculous", the topic itself is not bad. But I found some more controversial quotes in the article itself, hoping to use it instead. People can, of course, click on the article, but if they think it's valuable, they can simply forward it. The sad truth is that some people don't even click to read the full text when forwarding, so make sure your headline sounds cool.

Continuous forwarding, even if the initial forwarding volume is very low, will eventually lead to your user volume growth. Remember to try different content methods and see which one is the best.

4. Keeping up with current events

You know, when big events come, a lot of people on Twitter are joking about events. Think of the Super Bowl, Oscar, and the big finale of the classic American show. These things are opportunities for you to get your company to join the discussion and get more attention. A recent example is. The DiGiorno Pizza store added the latest popular #音乐之声 # tags.

This state was immediately wildly forwarded, but also gained a lot of attention. On the day of this event, the company grew 5,000 followers in one day, but in so doing, make sure you don't laugh at things that shouldn't be funny, which is self-defeating. Don't try to do this if you don't want to go into the biggest Twitter failure list of the 2013.

In short, remember that you have to use Twitter first and only to grow Twitter fans. And keep in mind that you don't have to create your own content, and try to find the powder, the only thing you have to do is to identify what these potential users care about, existing content. (compilation: Book Navigation)