5 enlightenments of "salt panic" brought to enterprise network marketing promotion

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the 2011, the word "salt panic" was about to become a landmark word that eclipsed the "give power" and "I le go". Whether it is on Weibo or on the forum or on the news, the word spread as fast as 2002 years of "SARS", but also the word for people's life necessities "salt" became the best selling food this month.

When on a search engine, look at the name of a city and the word "salt panic" hook. Internet pushing hands Tokyo bride thought as a marketing staff, we once again witnessed a sales miracle, ranked on the list of miracles on the name of "garlic", "mung bean" "Ginger" or 2002 is called "Radix isatidis" medicinal herbs. Why do people's necessities of life gradually are taking the international route, want to close to luxury goods? Is it true that the lies that have been lied to promote or the credibility of the ZF is increasingly being questioned?

We all understand a truth, rumors stop the wise, this wise man was born? Is the so-called brick home or related departments or departments? Internet pushing hands Tokyo brides think as a marketing case to analyze, we will feel, very classic, it is the best display of viral marketing, and it is directly linked to the interests, known, The control of salt is in the hands of ZF. Why we are more and more worried about the brick house rumor, brick home said not earthquake immediately, the brick house said prices will not rise, prices rub against the rise of the chicken blood like, brick home said China is safe, because it is Japan earthquake. Why did the earthquake in Japan be orderly, while China began to panic because of the looting of salt?

From wild firecrackers to drinking mung bean soup, from snapping up radix isatidis to sweeping supermarkets, from Beijing to Inner Mongolia, from Hebei to Shaanxi, from Guangdong to Henan, from Tianjin to Ningxia, superstition blindly rage, snapping the tide swept north and south. What kind of magic is this, so that only one yuan a bag of salt into the people's pursuit of the sweet cakes? Who actually pushed the viral spread of this lie?

During the period of SARS, many people have done a lot of things that even they feel ridiculous. So, there is a "buy things to buy into a grocery store", "Rob Salt to rob a small salt merchant" jokes. There are also some vendors thought can commodity, then fell a even painful cut meat can not cut out of the tragic outcome.

Why is this "joke" still on? Salt is the most seasoning, a bag of 500kg of salt, enough to eat for a month, why start hoarding? Internet pushing hands Tokyo brides think throughout all the marketing case, what kind of goods produced this kind of seismic subversion, let people crazy pursuit. What have we learned about this "farce" of communication?

Look at the current Internet news, posts or micro-blog jokes, rumors of the overwhelming information, this makes sense? It is better to seize the time, do a good job, more to supermarket delivery point of salt. This is another national crisis public relations, is the Government of the relevant personnel still hiding in the office busy to write soft wen media rumors?

From the whole process of "salt panic", put aside all the current affairs commentary, the internet pushes the bride in Tokyo to think but from the marketing point of view, we are not ugly to draw 5 marketing points and marketing strategies. Because this is a kind of marketing model that enterprise should draw lessons from, this kind of marketing model will produce subversive profit. Think back to the 08 earthquake, occasion's Wanglaoji, reached the brand popularity of the double promotion.

1, who made the "salt containing iodine" to prevent radiation lies?

Salt crazy sales, in fact, from a poor concept of hype. Affected by the leakage of Japan's nuclear power plant, resulting in many of the national salt buying tide. There are reports that edible iodized salt can prevent radiation, there are some people worried that the Japanese nuclear accident to make the sea dirty no salt to eat. So this seemingly very reliable concept in our not very understanding of nuclear radiation to see the word on the basis of color change, was the erroneous.

2, who spread this farce-style joke?

When the initial part of the seed users spread the "salt iodine" radiation protection information went out, some people began to have a potential panic, this is a very seemingly mengniu Yili's PR war. Worried about the health of this part of the population began to spread in small areas, so that more unknown friends and relatives began to crowd.

3, who caught the people's psychology?

Health is a common concern, and salt is the most necessities of life, its product attributes increased the price of panic, because the salt is not like the car house and so on, forbearance can be made. So the first wave of people in the message, in the most trusted people to produce two times spread. And the real rational crowd, basically hold the wait-and-see attitude, the Internet push hands Tokyo bride thought that in the crowd of the herd to join the whole process of transmission, a group of sensible people after the unrest, found that salt has been empty, and thus caused the best spread nationwide.

4, viral spread from the recent people

Truly trustworthy communication is layered in 6-degree theory, because it creates a huge explosive force of nuclear change. The concept of "iodized salt with iodine radiation" is the concept of a threat to health, prompting the whole chain of communication.

5, out of stock is the best publicity point for the two-period transmission

If only crazy Rob, may not reach the point of panic. Because a lot of promotional activities will create a state of crazy robbery, because the promotion itself is to attract such a group of people, and then produce sales of other products. But "salt" in some unscrupulous sellers after the price is also crazy Rob, which violates the normal marketing principles.

Internet pusher Tokyo Brides think that the main reason for this reverse sales is the original concept of packaging, or the panic caused by the broken goods. The broken goods directly began to affect most of the rational watchers, because the goods have been directly to the rational people's normal life order.

Iraqis Network Marketing Training Institute, by the hands of the club independent operation, contact qq:495443569, provide life and work related information news, and at the same time to undertake all kinds of network marketing planning and network hype, network promotion, corporate website promotion and optimization services, and strive to create a quiet life information portal. At the same time provide network marketing training, network promotion skills guidance and other related public service training. Reprint Please specify official website: www.viibus.com.