5 important links in bidding promotion and marketing

Baidu Auction is a search engine bidding marketing, enterprises in the development of this network http://www.aliyun.com/zixun/aggregation/8118.html "> Marketing methods, we must bear in mind that the search bid to promote the marketing of the 5 major links." Only these five links, interlocking, ring-ring firmly. Order sales and brand effects can be a double win. Small head bidding software small series to elaborate on the network marketing way 5 Important links.

One, Baidu account keyword choice

Find the keywords that are right for you. Core keyword is the main force of traffic. Long tail keywords are a combination of lower prices and more definitive patient behavior. Regional keyword is the absolute protection of local customers. The choice of key words determines what kind of customer your website will be. Baidu bid to promote the keyword and natural optimization of the key words have a very big difference, to understand the key words of the bid promotion is to take money to fight, like the soldiers in combat, must be elite, or can not find a point of interest.

Second, Baidu account plan and the establishment of the Unit

Reasonable plans and units are more conducive to account maintenance and promotion. Unit is more sophisticated, more conducive to you to deal with a variety of promotional strategies. The finer it is, the easier it is to manipulate prices and rank. Achieve the target effect. Wangkui generally do account is a unit corresponding to a keyword, so there are many benefits, first in the chaos of the above processing is also better to deal with, in the search for a good word is also a step in place.

Third, the description of the keyword writing

According to the needs of the enterprise, write the description for the enterprise. The description should be combined with the site relative to the page. Understand what kind of time period to show what kind of creative description. Describe what to show what to be clear, describe the quantity is reasonable, various descriptions can complement each other with the enterprise's overall marketing plan. Describe writing as much as possible as a requirement or as a service person, and then think about what they want to see when searching for the keyword, so that your description is never bad.

Four, the keyword matches the way

The matching method depends on the heat of the keyword. The accounts are different in different time periods. Different keywords apply different matching methods to achieve different keywords different effects. Find defects in different ways of matching and make up for these defects by technical means. The matching method controls the flow of accounts with different groups of people. Wangkui generally do some of the words at the beginning of the time will be widely open a day, and then find a good location after the change, the advantage is to find better potential words.

V. Bid and rank of key words

The bid of the key words should be adjusted according to the account status, the goal effect and the overall competition situation. It is very important to use different arrangement to show different content in different position. Use different bid means for different time periods, and strive for the highest effect with the lowest price. The arrangement affects the overall account effect.

Six, Baidu account of the various problems encountered

Creative description cannot be left. Account consumption overall high. routing ip is not a target population. There is flow without consultation. Invalid consultation is much higher than effective consultation. How to carry out the data analysis of Baidu account. The above content is rich together, these questions will share and discuss during the discussion period.

VII. Network Alliance account How to operate

The last small head bidding software to remind us how to rationally use the network of the Alliance's antecedents. The picture is more appealing than the text presentation. Separate nets, separate pages, individual network DM single. Different on the site to face the crowd is not the same, we put ads will change. According to the Network Alliance, show different pages, to achieve accurate results. The ultimate goal is to convert the Network Alliance to the maximum degree.

This paper is written by the small head bidding software. Small head Intelligent Promotion software to provide probation, trial registration: Http://vip.xiaonaodai.com/index.php?act=register&fromid=8. Consulting qq:1966359893 Hotline: 025-68781274