5 ways to help enterprise website improve marketing conversion rate

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Today's enterprises, almost all know how to use the Internet to promote brands and products, they do not lack of effective internet marketing strategy, so that enterprises are more puzzled, why the marketing did not achieve the desired effect, the money spent a lot, but the final sales figures are different from the company's proposal book. In fact, in the Internet marketing increasingly perfect, mature today, the focus of marketing has been from how to develop marketing to optimize the conversion rate of marketing, we are doing internet marketing, why some brands through marketing hot, some brand sales have been tepid, put aside the product side of the factors, We might as well in the marketing conversion rate of the problem more under some kung Fu, in the final analysis, this is because the Internet marketing has no conversion rate, the enterprise has not to provide users with a good window! No pipeline to get through the sale!

Many enterprises understand internet marketing as "Construction of Enterprise Website", that's too fur, today's internet marketing not only requires companies have a good website to promote their own, provide excellent experience, convenient purchase window more important, users have a certain understanding of the product and then generate interest, the need to experience a good website to retain users, and provide a "window" to consult and complete the final purchase, if neglected, the enterprise will miss a lot of sales opportunities.

Reliable Base Station construction

Want to improve the conversion rate, a trusted high domain name is necessary, can be recognized by the search engine can have the opportunity to allow users to browse, the next is for search engine optimization, search engine crawl rules, search engine advertising is short-term to improve the conversion rate of the only way, Enterprises need to improve the ranking of the site through continuous efforts, so that the site marketing by more users to see.

Stand in the customer's perspective to do the optimization

Enterprises can never ignore the optimization of the site, a website is the façade of the enterprise, is the core platform of network marketing, most users are through the site to form the first impression of the enterprise, the site's information update to the immediate, accurate, in the HTTP response speed, the homepage of the Architecture tree, marketing promotion location to achieve reasonable design; Periodically check the page of the wrong chain, dead chain, invalid links, etc., the Web site reading process to simplify, in addition, the enterprise also learn to use video and other innovative ways to achieve network marketing, learn to stand in the customer's perspective to do optimization, in order to retain consumers.

Online Direct and platform implants

On the platform of the website directly into the E-commerce direct, compared to the traditional channel sales model, online direct marketing is the current trend of consumption, but also easier to improve the conversion rate, after all, the traditional channel sales by the region, time, price and other circumstances, if circumstances permit, the enterprise as far as possible to build their own online direct marketing platform; If the time is not ripe, the enterprise may consider in the website to provide Jingdong, the day cat and so on other platform's window, lets the user be able to complete the purchase conveniently.

Use Instant Messaging Service

Although the corporate web site usually provides the means to purchase goods, but consumers do not buy these unfamiliar numbers, for network users, instant messaging software obviously can lead the process of communication more pleasant, less burden, instant messaging tools without the use of other software can be in the page to open dialogue, In recent years has become an essential tool for Internet marketing, users can in the first time to in-depth understanding of products, and thus improve the purchase rate, and finally complete the promotion of Internet marketing conversion.

Rich offline Channel Information

Enterprises through the website, the product of rich information to show to consumers, at the same time should also be the channel agents throughout the country in the eye-catching position, after all, not all the goods are suitable for Jingdong, Taobao Cat, such as the platform for sales, such as some industrial products, chemical supplies, such as the operation of similar products, enterprises want to improve conversion rate, Must be clear and clear to the user at all levels of the regional agent channel.

Before the whole industry is concerned about the "marketing conversion rate" problem, enterprises through spam, plug-in advertising, forced push and other means of marketing, not only the effect of singular, but also to end users feel extremely bored, they gradually learned that not from the user's point of view to do marketing is not feasible, and no conversion rate of marketing is not marketing, Therefore, enterprise marketing to want to succeed, first of all to reflect on their own marketing has a certain rate of conversion.

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