6 basic points of the industry business-to-business website name

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Similar to the name of the television station, the site name generally appears in the top left corner of the home page, to distinguish the purpose of the site. In foreign countries, the site name and domain name sometimes coincide, in China because the site name is generally Chinese, and domain names can not use Chinese characters, although the two may have a corresponding relationship, but many times do not coincide exactly, the protection of both the way there are differences. The website name can be protected in the form of a trademark, similar to the protection of newspaper names.

"Industry business-to-business Portal Planning Combat Research Report" that: the name of the industry business-to-business website, generally should include the industry commonly used in the names of professional sayings, we look at the name will know this site is belong to which industry, reflects the site's positioning and the scope of the site, but also with the website's brand positioning. Industry business-to-business Web site name has a lot of attention, the specific embodiment of the following aspects:

1, must be related to the industry and related professional sayings, which note that your professional sayings must be the industry most people know, do not engage in too professional. For example: Chinese screw net, Chinese clothing net, cement net, Chinese agriculture net, everybody sees to know this website is belong to which profession, also convenient the person of the profession memory.

2, the site covered by the site to write on the name, such as: Global hardware network, the Global Textile Network, China Apparel network, China Chemical Network, a look will know that their coverage. At the same time, we generally in terms of the name we have to consider for the future, because some sites began in the Chinese version, when the Chinese language station after the successful operation will be launched in English, so you will see many for: The global network of the industry-owned business-to-business Web site actually does not provide English version of services, can also not add geographical

3, the website name generally not more than 6 words, too long also not easy to remember, if it is too long, it is better to have a short name, so more convenient after the brand promotion, in the course of operation, to guide users to remember your abbreviation, such as: The Global Sweater Network, referred to as the whole network, the Chinese screw network, referred to as China Network, the global hardware network, Abbreviation: Hardware net.

4, the site name as far as possible do not repeat with the existing site, to build a brand, it is necessary to be different. If the other person applies for a business website for filing, you will no longer be able to use the same name as him, if the other side to register a trademark, you can not use the name, so also for their own site can be different from the name of other sites, when the name of the time to make their own brand names and other similar sites distinguish, such as others with the global * * *, you use the world, international, anyway, as far as possible to allow users to distinguish.

5, if your site only focus on a certain aspect, you can also write the characteristics of this aspect, when the site name requires a certain spirit of innovation. For example: A site's focus on the chemical market information, you can directly name: Chemical market Information Network; For example: a website focused on electronic supply and demand, can be named: Electronic market, or, for example, a site focused on the technical community, providing technical advisory services in the chemical industry, you can name: Chemical Juyi The meaning of Juyi Hall is to help beginners in this industry, exchange difficult problems, both image, and some innovation, as well as Hangzhou's machinery expert network.

6, the site name planning Well, this involves all of your identification, including logos, promotional pictures, business cards, etc., so we do not easily change the name of the site, but also need to apply for the operation of the website for the record, or the name of the site to register as trademarks, so that your site name protection. Especially the website makes the brand, should pay attention to, has caused everybody to pay attention the AH in the Pakistani trademark case, is sufficient to explain we should arouse the attention, "the industry business-to-business Gateway Planning actual Combat Research report" thinks: the management website record and the trademark registration, must do at least one.

The above 6 points if the careful experience, and then combine the actual situation, to be integrated, in the selection of the site of Chinese name can be basically in place, industry business-to-business domain name selection more need skills, especially in the current very rare domain name, "Industry business-to-business Portal Planning Combat Research Report" will continue to be explained in the following chapters.

The original author: Xuejiang, for many years engaged in the development of large and medium-sized Web site planning and operation work, is committed to the new industry business-to-business Web site Planning and Operation Research, with the "Industry business-to-business portal Planning Combat Research Report", welcomed the exchange of guidance. Qq:940388220,msn:lxjb2b@hotmail.com.