6 Experiences in microblogging marketing

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Microblogging of the hot, micro-bo influence, so that all kinds of electric companies to micro-BO marketing investment, and even specialized research institutions, specializing in various types of micro-blog marketing events, a set of mature micro-blog marketing theory. Microblogging marketing has become so hot, such as fireworks. But like the siege, the outside people always feel that the city has a fatal attraction, badly beaten to squeeze in. As everyone knows, as a micro-blog operators, micro-bo promotion of work and over, suffering from music, people in the city to know. Today I would like to share with you the things that I understand about Weibo marketing. Believe that people who want to learn or have been engaged in micro-blog marketing will help.

Whether Weibo can be the mainstream of marketing

Weibo marketing in the end in our marketing system to play a kind of role, is to do product image? or sales or product reputation? I think that only the boss has the right to speak, I am just a performer. Weibo was launched as a platform for information dissemination and a new social tool. The so-called fan is your social circle of individuals, it is actually flesh and blood, if you lose interest, it will also be free of concern (except zombie powder). So in response to this someone put forward the concept of 1:10, that is, send 10 messages, at most can only send a product related to your information. Otherwise it is very easy to be disgusted with. Microblogging and many other platforms, like advertising, but advertising can not do too much too often, unless the 140 words of the ads you write it and creative and can learn knowledge, otherwise naïve to write product introduction plus links on the release is a waste of time to waste feelings. As a new media representative, Weibo has replaced the trend of social media, it let some early operating micro-bo Enterprise tasted the sweetness, these enterprises have a common characteristics: Operating fans, pay attention to Word-of-mouth, long-term vision, so also attracted to other electric dealers also flocked into, so that micro-blog to become the main battlefield of the company's marketing. But should Weibo make it the mainstream of marketing? I think it is the inflow or not of the company to see. After all, Weibo is just a tool to make this tool play the power of nuclear bombs, still depends on the company's marketing tools and strength.

Second, the number of fans, is a fascinating temptation

Fans can buy, and some companies are more enthusiastic about buying fans. 100,000 fans, can send a message, forwarding is only 10 fishes. Is that normal? How big is my fan, is it so obsessive, can there be any value to be gained? Not all of the value can be measured by data, so that the number of fans to become our life gate! I have communicated with friends often warned me not to believe that the little Bo generation operation lies, he one months to help you add how many fans, Your brand can be started in one months is a lie. Thousands of zombies behind, may be a person in control, so he promised to add 100,000 fans, I am afraid there are only a few people, these are the value of our business? Too much attention to numbers, but by the number of blind eyes. In fact, is not the number of deceive us, is our heart, a quick success of the heart so the last is the number of fooled. The numbers are not wrong, as long as you guarantee that the source behind the numbers is correct. Fans, only down-to-earth to do, through effective means, such as holding activities, Garvie and so on, so that the source of these figures are clear, true and effective, so that you can classify the management, marketing. The number of fans is important, but not all. Please run your fans carefully.

Third, why fans gradually lose their vigor, become zombie powder

Fans are losing their energy to zombie powder, why, because they are malnourished and don't get what they need to focus on. Do we provide what they want, and what do they like? Do you know what they like? They love to see jokes and you give beauty, they only starve. They only have time to play Weibo during the day at work, but you play the content in the daytime. The result they think: Enterprise Bo is not suitable for me, not what I want to see, published content is not interested, no fun on the flash. As a result, they gradually lost their vigor and turned into zombie powder. Micro-blogging operations should keep in mind the nutrients they need to feed their fans, and they will continue to love you and focus on you. Micro-bo marketing more to grasp the rules of time, so that the orderly content of the king.

Iv. activities, how to become a person's party

Wave after wave of microblogging activities, set off a round of marketing climax. But today, the price of activity prizes is getting higher, and people who are interested in participating are getting less and more, and it seems more difficult to pull fans by activities. Often in the chat with friends is, we ask, what fresh activities did not, have complained about the recent holding activities very not to force Ah, a loss to make a yell still not fans. What is the reason? Fans or fans, why is there so much less interest? In the face of new bottles of old wine "prize forwarding", all kinds of eye-catching prizes, do fans really for those prizes? Think carefully, the chances of winning is so low, hard advertising is so obvious, do not fans do not know? They know! It's just that we do marketing too selfish, in addition to prizes, have we ever provided other new gadgets? We thought that offering prizes would be a big fan's appetite, but did we ever think about how fans felt? Do we stand on the fan side and let the fans participate in the process so that they can enjoy an interactive interest? Have we ever wondered whether fans are our potential clients when we do our activities? The customer is God "I'm afraid it has already become the empty slogan, if we can't do it above, the fans are indifferent to the activity, who can we blame?" Planning 1 micro-blogging activities, prizes are only additional value-added, the user experience is we really need to focus on and carefully planned goals, and emphasize the user participation in interaction. I have done an activity, the prize value of 140 yuan, forwarding nearly 5,000, fans grew nearly 2000. The reasons for the success of the activity are summarized as follows: 1. In accordance with the circumstances. 2. Actively interact with fans. 3. Carefully designed release time. Specifically not discussed in this

Five, micro-blog can KPI?

As a social media tool, the so-called success stories on the scarf do not seem to be measured by established standards. How should we give ourselves an indicator or adopt some standard to measure the operation of Weibo in the daily operation of Weibo? I think we can prepare an operation log, the log content records are: Regular inquiries about the average number of return number of tweets and the growth rate, the total number of fans, the growth of fans, the number of Twitter, the number of forwarding, Number of comments, number of search results, and the planned microblogging activities of the fans to get the cost of Weibo evaluation and forwarding number, active comments, to increase the number of fans and other related data. If the target is to import traffic or do product sales, traffic and sales conversion rate is also we want to detect. Of course, these surface data will be different from the industry. In Durex, for example, her official micro-bob Forwarding and recovery rate is high, statistics show that the average forwarding and response is higher than 100, but also shows that the fan participation is very good. In addition, every customer sincerity, her average forwarding and reply number between 30 to 90, the IT industry, HP and Microsoft's micro-blog average level between 50. Of course the data will be constantly changing, for reference only.

Six, Weibo marketing did we do the right thing?

As a representative of social media, Weibo is a good platform for Word-of-mouth marketing, the current E-commerce in the heyday of the environment, micro-BO is a great value of the soil. The trend of social trends in domestic netizens has gradually shifted from relationship expansion to relationship maintenance, and Weibo is in this transformational trend once it has stabilized. For the electric business to do Word-of-mouth marketing, customer relationship management will produce important value. If the culture of micro-blogging analogy to raise fish, that fan is fish, can be left of the fish is your future customers, and cultivate it, spend a lot of effort to cultivate more fish, they will be converted to your customers would bring you more output. Or that sentence, Micro Bo is a marketing tool, there is no right or wrong, only see you will not use this tool, as long as you far-sighted, the way, you will have the end.

These six points are my humble opinion on Weibo. In fact, microblogging marketing and other marketing methods, the overall situation is the same, the details are different. We grope slowly and find a way to harness it. I am a peak, experts please advise more, thank you. This article from the Taobao decoration free template http://www.mytopshop.cn, I QQ81778330, thank you!