6 good habits of winning Weibo marketing

Whether it is a company or a person, small head http://www.aliyun.com/zixun/aggregation/11238.html "> Baidu Promotion assistant that if you want to use Micro Bo success to build a brand, you should develop a few good habits, in time, will be able to cultivate a group of quality fans, happy to share your company or brand products, and service information.

1. Timely resolution of problems

As long as you often answer fan questions and solve problems for them, you can win trust and build an expert image of the enterprise, so the first habit is to provide professional knowledge regularly. China Telecom's microblog, for example, encourages fans to ask questions on her page, and because she is always quick to provide useful answers, many fans have become loyal followers and customers, and on their microblog, they have placed China Telecom Weibo all over the country to make it easier for users to find.

2. Individual dialogues with fans

The second habit is to share comments 3 to 5 times a day for other people, because these comments are real communication to build relationships. First look at the people who are in the brand page message, then press their display name to link to each other's page or profile, and note that the name is used when commenting, because fans will be more willing to share their thoughts when they know you are paying attention to them; Last but not too long, a short one will be more willing to read.

3. Track your Twitter activities

This is necessary to increase the number of fans and maintain the level of microblogging activity, at the beginning of the operation, consider using third-party tools, such as micro-knowledge, awareness and other microblogging tools, weekly analysis of total number of fans, the number of new fans, as well as the number of fan growth, loss of fans, weekly fan comments and forwarding number.

4. Change the ineffective strategy in time

In terms of tracking social media campaigns, in the absence of results, patience or change strategy is an art, but the key is to establish a clear practical goals and deadlines, once the results are not as expected to change the strategy in a timely manner, otherwise the longer the delay will only lose more. For example, ask a question on Weibo, if the response is less than expected after 30 days, reassess the interest of the powder and the topic they are talking about and make changes immediately.

5. Keep Content Fresh

To get more attention, make sure your content is informative and entertaining enough to make your fans visit your Twitter page and forward your content to yourself or to other friends. If you can form an editorial schedule better and make your fans have a habit of knowing what type of information you're going to send (and, of course, depending on the characteristics), and keep you motivated and targeted to create and publish content, your fans will naturally be more loyal to you.

6. Sharing Love

Share other valuable articles and interesting videos, and your readers will naturally double their rewards. To ensure that the content is shared with the authoritative people in the industry, and they can build a good relationship with them, and have the opportunity to reach a partnership in the future. But don't forget to write original types of articles for your fans, although they may not be well known experts, but if you can take the time to share their excellent articles with others, you can develop a loyal fan. Weibo professionals once said: "Every time you share a link to a good content, you send out two gifts: one for your fan base, one for the content provider or merchant." Take the time to pick and choose quality content and share it, and this kind of behavior can go a long way with your partner and your fans.

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