6 of the habits of a great social marketer

1. Establish a valuable chain of relationships

Excellent marketers know that the relationship chain is a commercial success of the accelerant, not to the time to hate, usually more with consumers and other business partners to establish meaningful relationships.

Gallup A recent survey shows that most business owners understand that a successful operation requires a good relationship with a variety of people, including suppliers, potential investors, employees, consumers, colleagues, competitors, government personnel and media relations.

How to develop this habit?

Most business people have accumulated many relationships through years of accumulation, but have not yet turned these relationships into mutually beneficial links. You can organize these relationships into a list of people who have a significant impact on your success and have a regular link with them.

How to build this list:

Find the best customers and partners and see what they have in their own good qualities.

According to these characteristics, list the first 100 contacts. But also this list needs to include those with conversion potential (one can use later).

Spend one hours a week contacting everyone on the list. Way, social media, note greetings are fine.

In contact with these 100 people, you have to pay. Give your time, resources, knowledge and encouragement and help when appropriate.

Repeat the steps each week.

2. Let your ideas bring social attributes and use social networks to spread

How can you occupy the brain of your target audience and let them remember you from the heart? You have to be profitable and have a positive idea of value passing, and the less utilitarian you show, the easier it is for people to be your contributors and followers.

Toms Shoes are a good example Blake Mycoskie, its founder, injected the idea of helping people into the brand and its operations, and TOMS Shoes had a very good brand impression, choosing the brand's shoes to help those in need, and buying behaviors with social attributes.

Since its inception, TOMS Shoes have been adhering to their "buy one donation" commitment, so far has sent more than 35 million pairs of shoes.

How to develop this habit?

Create a "gift Calendar" that contains the grant goals for the year. At first, think about how you're going to give back to your audience and society. Whether it's through events, volunteer opportunities or direct fund qualifications, brainstorm how and where to carry out the gift activities.

Now consider making good use of the gift opportunity. How do you make your customers and business partners happy with a year of feedback?

Next, weigh how social media can support your "grant campaign." Where do you share events and how often do you say you did these things?

For example, select a day of the week as a "payback day." You can do this on every social platform:

Facebook, Twitter, Google +: Show once a week.

Pinterest and Instagram: You can share two times a week by using an information map or a picture.

Blog: Write a weekly article about what you have done to give feedback.

YouTube: Record a short video to introduce and explain the meaning of the "feedback" you have made and convey your reasons and intentions to the audience.

3. Understand the true desires of the audience

As an excellent marketer, it must be in the information business. Always pay attention to each and every demand change of the audience.

You have to be forward-looking and stand in the forefront of science and technology, and now the combination of science and technology and marketing a very hot field is: neural marketing.

Neural marketing, as a new kind of market research support, can help us to better understand why the audience will choose a product in a pile of products, affecting the audience's decision-making factors. Although the help it offers is valuable, this insight is not a recent one.

In business, the application of neural marketing has been put into trial, and in practice constantly adjusted.

For example, the decoupled homes and gardens, which has already used neural marketing to run the book, is keenly aware that the beautiful pictures on their recipes help impress consumers.

These attractive images can increase the chance of being noticed, enhance interaction with readers, and facilitate purchasing decisions.

How to develop this habit?

Use data analysis tools like "DataHero" to record data for important audiences. Data management in social media, Google Analytics, email, customer management, etc. These data analysis tools can help you figure out how your audience is, when, and why you have connections with your company or content.

Once you have processed the information, analyze the data to find out which of the previous jobs were accepted and which were not. You can adjust and redesign your business content, and the updated business content is what your audience needs at this time.

4. Links and collaboration

Top marketing people are lifelong learners. You need to learn as a sponge in your niche market and industry. Whether through case studies, data or trend reports.

Keep working hard to find out what's important to your market and be willing to share your experience, ideas and expertise with your peers and outside world.

How to develop this habit?

Have personalized interaction, will have a better, the letter resistance high, high-quality link relationship established.

You can use tools such as "Sprout Social" to interact with your peers.

In this way:

Find your keywords. What words or phrases do professionals in an industry use? Ian Cleary suggests that you can use tools like Semrush to find popular keywords for your fellow people.

Add good information to the sprout social. With the intelligent system of the software, you can manage your keywords (tags and topics) and the system will remind you to participate when people in the same field discuss relevant topics.

Also need to find listeners. Stephanie Shkolnik suggests using Followerwonk or Traackr to find opinion leaders in your area of concern.

Focus on these people, and you will be able to contact them quickly and easily.

In China, you can use Micro bo, know, watercress and so on, the same, find your keywords, follow related people or opinion leaders, can also through the question and # topic # from the content follow, over time, accumulated contacts, contacts and information will let you also surprised.

5. Pay attention to business opportunities

Successful marketers understand that busyness is not synonymous with success. The success of marketing is to effectively achieve day-to-day profitability, and there is a continuous profit chain and model.

William Patterson, CEO of Baron Solution Group, said we could learn a lot from the rich, such as "the rich tend to have a different mindset, and the control of time and relationships is different." Learning these winners ' habits can help make planning, making decisions, choosing and spending time on events that affect your finances and business. ”

How to develop this habit?

The key is to establish your intentions first. Then think about what you can do to make a beneficial impact on your business.

Provides methods for:

Find 5 potential clients for face-to-face conversation

Take part in a local social event

Send an e-mail to tell someone what you're going to do next.

Record videos to show your professionalism. For example, tech journalist Rich DeMuro has produced a YouTube video that teaches you how to scan business cards with Evernote Android apps.

Make a new product that will solve your target market problems

Component A powerful planning team

The above methods can help you to discover or create business opportunities, but the most important thing is to have a sense of earning money.

6. Record, detect, quantify the effect, and always adjust the direction of efforts

Smart marketers understand that an effective social media campaign can only be successful when tested and measured as effective.

You have to try and find out what is valid and what is not, and get to know what it is and how to capture the audience's attention, response, and audience acceptance.

How to develop this habit?

The strategy should take into account the online operation of the indicator data. Use the data well.

No matter what social media, the simplest indicator data is forwarding, commenting, sharing, and the number of fans.

All of your social media behavior and these data can be matched, from the past operations to find the rules and methods, apply to present and future work, and set up to achieve the data targets, towards the goal.

Summary：

If you want to be rich and famous in business and online, you have to plan for it and start developing it from these little habits. As Stephen Covey, the famous American management guru, said, "What we do repeatedly makes us." "So we all know that success is not accidental, and that the day-to-day habits that are beneficial to sustained business growth make a success."