6 Reasons to tell you why the user "unsubscribe"?

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Do any media products are not easy, spent a great effort to attract people to subscribe, but always see the withdrawal of the message, let a person disappointed unceasingly.

People are not going to unsubscribe for no reason, maybe people aren't happy with what they're offering, or are you fed up with this relentless ego campaign or are you pushing messages too often? Perhaps there is no clear reason why people are simply slimming the mailbox.

If you really want to explore the reasons for people to unsubscribe, may wish to ask yourself the following several questions, to avoid in these several aspects of making mistakes.

1. Is it suitable for mobile device screen display and reading?

People's mobile phones are reading more and more, and more than 25% of the content is read through the phone screen. When you see the mailbox statistics, 40% clicks from the mobile phone client results, you can also know the importance of mobile phone this way.

First self-examination own release of the push content is suitable for mobile phone display. Many of the system mail senders in the content display and can be automatically adjusted with the opening of the terminal program, but on different operating systems repeatedly validated, to ensure that their own mail in various platforms, different devices open on all have a strong readability, to improve the effectiveness of the message no harm.

2. Have you picked the right time to send?

The ratio of the opening of the message is closely related to the topic industry of sending time and the content of the message. It is recommended to send between 2 o'clock in the afternoon and 5, of course, you can also do a AB separation test (A/b split test), while keeping other conditions consistent, see which time period open a high proportion.

A lot of people are used to checking emails on lunch or commuting, which is also a good way to push them.

3. Is email the preferred way to contact customers?

Mail is not the only way, perhaps you can also use other alternative ways to restore the user unsubscribe.

When customers unsubscribe, they provide other options that focus on the product, such as social media, and users may find these ways more concise and efficient than messages.

In the confirmation unsubscribe email, attach the account link of social media (such as Twitter, Facebook, Tumblr, etc.), may use the last chance to detain a part of the user. The user's idea is you can never guess thoroughly, who knows that they will not be able to try other contact methods, back to the mail subscription?

4. Do you impress the user?

There are tens of thousands of similar subscriptions that users touch on the Web, and maybe they don't remember what your product was, and why they subscribed to it. For example, write "xxx from XX company" in the theme, make full use of the title and subtitle, to maximize the publicity for the product.

Of course in the mail to add Huo advertising is understandable, but the most important thing is to let subscribers from the bustling push mail, advertising to impress you.

5. Too diligent vs. not enough to send

Are you still struggling with the frequency of e-mail? Many people worry, oneself is not hair too diligent, the other side will not wearies? But recent research has sung Anti-tune: In many cases it is not enough, like 4 or 5 times a month to push the speed, there is obviously a lot of room for upward adjustment.

Some small companies began to choose different push mode, no longer is no practical significance of daily promotional messages, but to compress content to two lines, to encourage user innovation, to provide users with real content and convenience. In this way, even if the hair every day, will not let users feel trouble, reading is also very time-saving.

6. Perhaps the content of the mail is too boring?

But there is one most sad possibility: online marketing is simply a dream. It may be that you send your mails tirelessly every day. The problem may be content: users need to see content that is actually helping them and improving their productivity.

Each time you send a message, start by sorting out the main points of the message: What kind of information can readers get from it? How does this information relate to your product or service?

These key points should have the following characteristics: Users do not have to spend a special effort to achieve, not the stack of rhetoric rhetoric. If you're doing well in the industry, then you might want to share some of the experience and strategies to make the user feel the value of reading the subscription message.