6 SEO Essentials summed up by 1 SEO veteran

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The first time know seo this noun, is in February 2007, a senior said to me: learn seo together! There is a SEO teacher to do training, 700 yuan RMB. I didn't go to the party because I had no money. That year, I was 22 years old, and I graduated from college with a time of 5 months. From that moment onwards, and SEO has forged an indissoluble bond.

July 2007 I graduated from university, so far has been graduated more than 5 years, has done network management, has been a personal webmaster, and then began to enter the company full-time to do SEO, as the director of SEO, at present in Shenzhen FAW-Volkswagen south of the automotive space is responsible for the site operation and management work, work, Created a blog to write Liangwen seo experience.

Engaged in Network marketing more than 5 years, has been a serious research on SEO technology, the understanding of SEO from the "surgery" to promote to the "road." Next, I'll tell you about the 6 SEO essentials I've summed up in my head:

Spider

It can be said that any SEO practitioners, the first thing to do is to know spiders, know spiders, familiar with spiders, proficient in spiders. Be familiar with any of the spider's temperament. Understand it, also understand SEO.

Maybe some novice friends will ask: How do you know? This thing can't be seen or touched. Wrong, it can see. Baidu, Google will have their own search engine help guide, the specific people can Baidu.

Second, key words

Keywords are users in the use of search engine software expressed in the information demand, and all key words to select the principle must meet user needs. The study of the key words is an important step in SEO research, only understand what the user in the keyword to search for their information needs, as SEO personnel we can better to optimize our website, so that users satisfied.

For SEO research tools, you can refer to the "Baidu Promotion keyword Tool"

Iii. Content

Information industry, itself is the content industry, if there is no content, how to talk about information. has been engaged in a lot of SEO peers like through a variety of means to get keywords in the search engine rankings, so that the results can only be hurt users, harm search engine. Perhaps, with a black Hat Seo method, can give the site to bring short-term keyword ranking, but in fact, users will not forgive you, search engines will not forgive you, can only move up the stone to smash their feet.

Good content, is always the core of search engine optimization, only to create to meet the needs of users, the interests of the content is the best seo.

IV. structure

The structure of the site is also one of the focus of SEO. The goal of the search engine is to let all the people in the world find their most satisfactory information, a good site structure for users to browse the site has a direct help. Many do SEO peers, old likes to SEO and user experience pull together, said SEO is a good user experience, for this point of view, I am opposed to, admittedly, SEO do the technical work has the user experience aspects of the composition, but in fact the purpose of SEO is in line with the premise of search engine friendliness, Improve the site.

Regarding the website structure optimization, Baidu official gives the suggestion: the Flat tree net structure. Of course, many large e-commerce sites involved in too many columns, naturally there will be some other structural optimization ideas and strategies.

V. Links

Links can be divided into outbound links and site links, the spirit of the Internet itself is the spirit of hyperlinks, if there is no hyperlink, can not imagine the internet this "net", can also be like today so beautiful impact on our Earth people's lives. The heyday of the internet has become so magical because of links.

Do SEO know that the outside of the link is very important, but in fact, links in the site is equally important. Outbound links are reflected in the recommendation, the link in the station is reflected in the friendship degree.

Vi. data

Data on the importance of SEO is self-evident, many do SEO peer just a few days to learn SEO knowledge, to a company job SEO position, in the absence of any data support, put forward this to change, that will change. itself to improve the work of the site is commendable, but in fact, do not understand the target user needs, target keywords, competitor sites, their own web site data, or do not rely on intuition on the big move. Only in the data support, can SEO do the best.

Data can include flow statistics, keyword search index, auction site PR data, their own site capacity, chain number, etc.

This is an SEO veteran summed up the essence of 6 seo, by the way in this digression, found that a lot of SEO people's eyes Only SEO, and in fact, we stand to a higher place to see, SEO is only a network marketing to promote a method just.

Welcome fellow human and Liangwen contact, say together Internet, website operation, SEO of those things.

Liangwen qq:175476006

Have time friends can go to my SEO blog to stroll http://www.seozhy.com/

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